When growth depends on partners, structure beats hope.
Lauren Zaslansky Conner—Founder of ZAZ Business Solutions and former leader at Disney, MGA/Little Tikes, and multiple startups—explains how to integrate agencies, vendors, and reps so they operate like in-house teams. We unpack the essentials: appointing a single internal owner, setting shared goals and 3–5 meaningful metrics, building a biweekly standup cadence, and clarifying decision rights to prevent scope creep.
Lauren also breaks down red flags—vanity metrics, fuzzy accountability, defensive reporting—and offers one move you can make today to improve results.
Whether you’re juggling a marketing agency, sales reps, or bookkeeping support, you’ll leave with a practical framework to get more value with less friction.
Connect with Lauren:
LinkedIn: linkedin.com/in/laurenzaslanskyconner
Facebook: facebook.com/laurenzconner
Website: ZAZBusinessSolutions.com
Link to Lauren's Hidden Profit Power Hour offer: https://www.zazbusinesssolutions.com/profitpower
Featured Media: YouTube & Podcast appearances (see links in resources)
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!