If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”

In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.

You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the way I do—even when life throws curveballs.

Whether you’re prepping for your first launch or refining your fifth, this episode is packed with insight, strategy, and honest reflections to help you stay focused, stay sane, and stay profitable.

Key Takeaways:

• A launch isn’t a “one-and-done”—it’s a system that brings clarity, consistency, and clients
  
  
• You need a longer warm-up runway than you think. Trust is built before your cart opens.
  
  
• Stay focused on one offer at a time. Too many offers = confused audience.
  
  
• Social attention spans are short—build deeper relationships in fewer places (like a Facebook group).
  
  
• Life will happen. Build resilience into your process and stay flexible.
• Reuse and repurpose everything. Your future self will thank you.
  
  🔗 Mentioned in This Episode:

🎓 Signature Talk Academy – My group coaching program for coaches ready to speak, get visible, and book clients. (Doors are currently closed, but stay tuned!)

💼 1:1 Coaching with Michelle – Ready for hands-on help with your business and visibility strategy? You don’t have to wait for a launch—this is open year-round!
📩 DM me “1:1” on Instagram or head to elevatelifecoaching.org

📣 Join the Community – Speak to Attract Clients Facebook Group is where I hang out and share exclusive trainings. Join us here: Speak To Attract

❤️ Love this episode?

Send it to a fellow coach or course creator who needs to hear the real talk about launching—and don’t forget to hit follow so you never miss a new episode of Make It Visible.

Drop me a line and share your thoughts!

Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀

🐦 SOCIAL STUFF:

Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...

Not all visibility is created equal.

If you’ve ever wondered whether saying “yes” to a podcast guest spot is actually worth it—or felt unsure about paying to be on someone else’s platform—this episode is for you.

I’m breaking down 5 must-ask questions before applying to be on any show… because real visibility isn’t just about being everywhere.

It’s about showing up in the right rooms with the right message for the right audience.

Plus—I’m sharing the backstory of two coaches from our community who recently got podcast guest invites (and weren’t sure whether to say yes), and I’ll also be giving you a sneak peek into my brand-new membership for coaches who want to get seen and paid as speakers.

Whether you’re pitching yourself for podcasts, speaking gigs, or just starting to build your visibility strategy—this episode will help you stop second-guessing and start making aligned moves.

What You’ll Learn in This Episode:

• How to decide if a podcast guest spot is actually worth your time (or money)
• The 5 questions every coach should ask before saying yes to any visibility opportunity
• Why exposure ≠ clients—and what to focus on instead
• How to finally get clear on where to show up and how to pitch yourself with confidence

💡 Mentioned in This Episode:

🎤 Speak Your Way to Clients – My monthly membership to help coaches get visible, speak confidently, and attract high-paying clients

→ Join Us here: Speak Your Way To Clients

💌 DM me “STRATEGY” on Instagram @elevatelifecoach and I’ll help you map out your visibility plan.

🔁 Share the Love:

If this episode made you pause and think differently about visibility, share it with another coach or entrepreneur who’s trying to get seen and get clients—without burning out.

And don’t forget to hit “follow” so you never miss a weekly visibility boost!

Drop me a line and share your thoughts!

Support the show

Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀

🐦 SOCIAL STUFF:

Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...

Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client?

You’re not alone.

In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching client. Whether you're just getting started or in a slow season, this will give you clarity, confidence, and a strategy to move forward.

✨ Plus, I’m sharing why time isn’t the problem—and what to focus on instead if you want to speed things up.

🔑 If you’re tired of playing the waiting game, this one’s for you.

What you'll learn from this episode:

• Why there’s no “set” timeline for signing coaching clients—and what factors actually influence how fast it happens.
• The one shift that makes your audience go from watching to working with you.
• How to build trust quickly, even if you’re starting from scratch.
• The hidden reason you might be repelling potential clients without knowing it.
• What to focus on daily to stay visible (and get hired faster).
• Real talk on comparison and what “overnight success” actually looks like behind the scenes.

If you loved this episode and you’re ready to stop waiting and start getting visible in a way that lands clients AND speaking gigs, then don’t miss your chance to join Signature Talk Academy—my signature program that shows you how to use your story to get booked and paid.

🎤 Enrollment opens Monday, April 7
Join the waitlist at https://members.elevatelifecoaching.org/mysignaturetalkwaitlist

Drop me a line and share your thoughts!

Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀

🐦 SOCIAL STUFF:

Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...