In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy.

Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can leverage simple one-minute videos and minimal advertising budgets to significantly boost their online presence and engagement.

Dennis shares actionable tips on creating compelling content, utilizing AI tools, and strategically boosting posts to enhance visibility and drive traffic. He emphasizes the importance of storytelling and authenticity in connecting with the local community, as well as the benefits of consistently testing and optimizing content.

The discussion also includes practical examples, behind-the-scenes insights, and proven techniques to help businesses scale their marketing efforts effectively.

00:00 Introduction to Marketing Without Rules

00:25 Guest Introduction: Dennis Yu

00:51 Travel Tales and Insights

01:55 The Dollar a Day Strategy

02:20 Creating Effective Content

03:21 Real-World Examples and Case Studies

04:26 The Power of Social Media Algorithms

06:28 Boosting Content for Maximum Reach

09:19 Engaging with Customers Through Stories

14:19 The Importance of Authenticity in Marketing

20:49 Boosting vs. Running Ads

25:12 Live Case Study: PJ's Junk Removal Business

27:22 Introduction to Sono Junk Removal

27:38 Community Engagement and Local Celebrity

28:03 Website and SEO Insights

29:54 Boosting Posts and Social Media Strategy

31:28 The Power of Storytelling in Marketing

34:56 Engagement and Algorithm Signals

42:22 Content Creation and Repurposing

44:36 Final Tips and Conclusion

Visit BlueCrocus.ca if you have marketing questions you need help with!