MAD Minds cover art

MAD Minds

MAD Minds

By: MAD SOCIAL AGENCT Ltd.
Listen for free

Summary

Mad Minds is the podcast from MAD Social Agency. A behind-the-scenes look at how a creative agency that's scaled actually thinks about content, marketing, and the messy stuff in between.

Hosted by Lyss, our Social Media Manager and resident yapper, the show goes deeper than the surface-level marketing advice you've heard a hundred times. Real conversations on what's working in content right now, the AI shift coming for every creator, building remote teams, what we're testing across our client accounts every week, and the parts of running an agency nobody else puts on record.

Some of it is marketing. A lot of it is just what happens when smart people get behind a microphone.

Made for founders, entrepreneurs, content creators, marketers, agency owners, and anyone curious about how creative work actually gets made.

Based in Winnipeg, Manitoba.

Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Work-Life Balance Is Bullshit — Here's What Actually Works | Mad Minds Ep. 1 with Maddie Thompson

    Work-Life Balance Is Bullshit — Here's What Actually Works | Mad Minds Ep. 1 with Maddie Thompson
    May 4 2026

    This one is special, host Lyss sits down with MAD Social Agency founder Maddie Thompson for a deep conversation on how MAD got built, where it's going, and what 5 years of scaling 400+ businesses has actually taught her about content, marketing, and running a creative company.

    What started as a side project in 2020 turned into one of Canada's fastest-growing creative agencies.

    What's inside this episode:

    → Why most agencies overcomplicate strategy and underdeliver on results

    → The biggest mistakes founders make when they try to grow on social media

    → Where Maddie thinks content, AI, and the platforms are heading next

    → What it actually takes to build a remote creative team that performs

    About Maddie Thompson:

    Maddie Thompson is the founder of MAD Social Agency. A 30 Under 30 honoree, ranked Top 1% in Digital Marketing in Canada and Top 2% worldwide. She built MAD from her apartment in Winnipeg into a multi-city creative agency that's worked with 400+ businesses across North America.

    About MAD Social Agency:

    MAD is a creative agency specializing in marketing strategy, content creation, paid ads, and social media management. Based in Winnipeg, Manitoba with team across North America. madsocialagency.com

    Connect:

    📲 Maddie: @maddie.thompson

    📲 MAD: @madsocialagency

    🎙️ Host Lyss: @lysshoude

    💼 LinkedIn: MAD Social Agency / Maddie Thompson

    🌐 Web: madsocialagency.com

    Listen & subscribe:

    🎙️ Spotify | Apple Podcasts | YouTube 🔔 New episodes drop weekly.
    Show More Show Less
    35 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.