In this episode, we treat your customer journey like a crime scene. A high-intent cart goes quiet. A churn score spikes and nobody moves. Consent says “yes,” policy says “no,” and the customer disappears into silence. This isn’t a tooling problem—it’s a control problem. We walk through the “death” of a journey step by step: how signals go missing, how over-automation collides, how consent lattices get ignored, and why teams monitor sends but never page on silence. Then we build the forensic system that doesn’t blink: guarded triggers, consent with precedence, idempotency keys, cooling windows, and a single evidence chain you can actually defend. If you care about real-time journeys, marketing automation, Dynamics 365 Customer Insights, Power Automate, Fabric, and Copilot—and you’re tired of guessing why journeys failed—this episode is your case file. What You’ll LearnHow customer journeys really “die”Why most failures don’t show up as errors, but as quiet non-eventsWhy teams monitor sends, not non-sends against eligible customersThe three main suspects killing your journeysStatic segments – “the historian” that always arrives lateManual processes – “the witness who blinks” at decisive momentsReal-time journeys – “the sprinter without brakes” that loops and collidesWhy over-automation is more dangerous than under-automationToo many flows competing for the same signalCaps rewarding the first to shout, not the most urgent caseConnector budgets burned on noise instead of risk and recoveryTriggers as the new goldHow to design high-value, real-time triggers (abandoned cart, churn, CSAT, VIP drift)Fingerprints vs vague rules: value + dwell + recency + consent + capsWhy every trigger needs an explicit evaluation artifact and idempotency keyConsent done right (and wrong)Person vs brand vs purpose vs region: the consent latticeHow “EmailAllowed = true” and brand-level blocks quietly contradict each otherDesigning lawful fallback trees: email → SMS → push → human → respectful “no send”Building brakes into real-time journeysCooling windows, re-entry rules, loop detection, and self-write shieldingDebouncing triggers and preventing mass-casualty loopsRespectful retry and backoff instead of infinite “try again” stormsThe unit that actually saves customersCustomer Insights as the profiler (identity, timelines, signals)Journeys in CI as scene control (triggers, guardrails, choreography)Power Automate as the enforcer (actions, retries, compensations)Fabric as the lab (lineage, contracts, monitors for silence and surge)Copilot as the deputy (draft, simulate, summarize—humans approve)Forensic implementation playbook (6-step audit)Mapping real business intents to precise triggers and fingerprintsInstalling the consent lattice and suppression hierarchy as single sources of truthAdding cooling, idempotency, backoff, and right-of-way across channelsWiring adaptive cards, SLAs, and escalation to real humans with clocksProving every save with end-to-end lineage instead of vibesWho This Episode Is ForMarketing operations & lifecycle teams running multi-channel journeysCRM & martech leaders working with Dynamics 365 Customer Insights, Power Automate, Fabric, CopilotProduct & growth teams designing real-time interventions (abandoned cart, churn, CSAT)Data, analytics, and platform owners responsible for governance, consent, and auditabilityEpisode StructureOpening – The Body of the JourneyA high-intent cart that never gets a saveHow silence becomes the eventInterrogationsStatic Segments: The Historian Arrives LateManual Processes: The Witness Who BlinksReal-Time Journeys: The Sprinter Without BrakesMotive – Why Triggers Are the New GoldTriggers as agreements, not switchesGuardrails that turn speed into safetyCase Files (Live Forensics)Case 01: The Abandoned Cart That Bled OutCase 02: The Churn Risk Nobody HeardCase 03: The Deadly Consent MisconfigurationCase 04: The Trigger Loop Mass Casualty EventThe Partnership – CI + PA + Fabric + CopilotHow each role (profiler, scene control, enforcer, lab, deputy) fits togetherReenactment – Detect, Decide, InterveneA step-by-step walkthrough of a “save” with full lineageForensic Playbook & Pitfalls6-step audit to debug your own tenantClassic case breakers: bad data, loops, missing error handling, over-automationThe Twist & The VerdictWhy over-automation kills more journeys than under-automationThe law of controlled, evidenced decisionsCall to ActionSubscribe to the show so you don’t miss the next episode on self-healing triggers and auto-pausing loops.Grab the Forensic Playbook checklist (linked in the show notes) to run this 6-step audit on your own journeys.Want to see this done live? Join the upcoming tenant audit session, where we walk through real case files and rebuild the chain—on screen, end-to-end.Become a supporter of this podcast: https://www.spreaker.com/podcast/m365-show-podcast--6704921/...
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