In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.

Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.

Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.

If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.

Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.

Timestamps

00:00 – Amazon Ads Are Changing

02:37 – AI Innovation for Sellers

05:30 – AI as Digital Teammate

09:15 – Smart Brands Using AI

11:58 – AI Agents at Gentex

14:38 – How Agents Are Built

17:53 – Life as an AI Founder

20:46 – GenAI Use Cases

24:03 – Retailers Adopting AI

27:45 – Future of AI Agents

30:50 – Testing AI Tools

35:23 – Tool Selection Tips

40:35 – AI Image Optimization

43:58 – AI & Amazon Flywheel

47:13 – Live Audience Questions

50:01 – Getting Started With AI

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.

Sign up for our Newsletter - https://lwn.news

Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.

Matt breaks down:

- His 5-step formula for creating high-converting Amazon images

- The psychology behind scroll-stopping thumbnails

- A/B testing tools like ProductPinion and PickFu

- Why copywriters and designers need to work together

- Common listing mistakes sellers make in 2025

Timestamps

00:00 – How AI Is Transforming Amazon Ads in 2025

02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization

05:47 –  Main Image Testing

09:58 – The Free Image Check Tool Every Seller Should Use

13:10 – What Makes Shoppers Click

17:29 – How GenSpark Is Fueling AI-Driven Content

20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now

23:02 – Next Level Pixeling App

29:23 – Emailing US vs EU

32:09 – Where AI Tools Are Headed

35:11 – What Airlines Can Teach Us About Amazon Marketing

38:17 – Predicting the Future of Online Shopping & Conversion

40:46 – Dorian’s New App That Could Replace Your Tool Stack

44:50 – The Best Tool for Winning Amazon Images

47:41 – How to Connect with Matt + Free Resources

How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.

👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors:

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news

In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.

🔍 What you'll learn:

- Why Amazon’s EQR + NLP changes killed old launch tactics

- How backend data can destroy your ranking (even if the product is great)

- Real strategies from 150+ successful launches

- Why your PPC might be failing — and how to fix it

- Launch phases & persona targeting that actually work in 2025

This episode is sponsored by:

Sellerboard - https://sellerboard.com/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Timestamps

00:00 – Think Launching on Amazon Is Easy? Think Again

02:40 – Why Data-Driven Launches Beat Hacks Every Time

05:56 – The Anatomy of a Failing Product (Case Breakdown)

09:06 – How Crappy Listings Get Updated Without You Knowing

11:59 – Why Great Products Still Fail to Rank

14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)

17:37 – The Secret to Beating Amazon Support: Ask THIS

20:41 – Image Strategy: Value Buyers vs. Pro Buyers

24:12 – Boosting Conversions by Targeting Buyer Personas

26:50 – Success Leaves Clues: Colin’s Launch Formula

29:59 – Forget Product Launches. Launch Keywords Instead

33:38 – How Amazon Search Mirrors Google’s AI Changes

38:06 – Should You Ever Pause Your PPC Campaigns?

41:09 – How to Cut PPC Without Killing Your Ranking

44:15 – Amazon’s Hidden Flat File & Browse Node Secrets

46:57 – Why Flat Files Break Listings (And How to Fix Them)

👇 Drop a comment with “I subscribe” and I’ll reply personally!

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/