Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know. 🔍 What You’ll Learn - How to stop the scroll with Premium A+ - Why pretty images don’t always sell — and what does - Using AI to optimize content at scale (for 10K+ SKUs) - How Rufus is reshaping product page strategy - The truth about Amazon’s new image rules & gray areas - PickFu vs. ProductPinion vs. Intellivi (split testing showdown) - Real-world examples of 600–2500% sales lifts _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Why Listings Fail in 2025 03:45 – Rufus Is Changing Amazon 06:30 – Real vs AI Images 09:12 – AI for Massive Catalogs 13:05 – Using Rufus for Questions 17:25 – Split Testing Images 20:40 – Designing That Converts 24:10 – Fixing Your Image Stack 27:20 – Visual Hacks That Sell 30:50 – Amazon vs Shopify Strategy 33:00 – Unlocking Premium A+ 39:10 – Carousel vs No Carousel 42:30 – Visual vs Text A+ Debate 45:00 – Does Alt Text Still Matter? 47:00 – Free Image Swipe File!

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:

- Build high-converting AI video ads

- Navigate the chaos of Trump’s new tariffs

- Automate supplier discovery and reduce costs

🎯 What You’ll Learn:

- How to create faceless video ads with AI for $10/month

- The 5 tools Andrew uses to build full video ads in minutes

- What generative video (like RunwayML) can and can't do

- How he uses ChatGPT, Midjourney, and Make.com in daily flows

- What’s changed in AI since January (agentic workflows, Grok prompts)

- Tariff workarounds: DDP, Mexico sourcing, and betting markets

- Why sourcing with AI is more powerful than Alibaba

- Using Polymarket to make non-emotional business decisions

Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.

Timestamps

00:00 – AI Is Changing Amazon Selling

01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools

04:18 – 2025 AI Trends: Agentic AI, Make

06:46 – 5 Tools to Build Video Ads Fast

08:42 – 100% AI Ad Example

10:15 – Full AI Ad Workflow

13:55 – Midjourney Prompt Tricks

20:48 – Voiceovers with 11Labs & Grok

22:30 – RunwayML Gen-4 Update

24:58 – Faceless Video Tools (Syllaby)

26:45 – Notebook LM Deep Dive

30:43 – Surviving Tariffs in 2025

34:18 – Sourcing Outside China

35:57 – Mexico Suppliers with AI

38:00 – Using Polymarket for Forecasts

42:50 – Smart Decisions with Data

44:17 – Audience Q&A + Tools

48:32 – Connect with Andrew Erickson

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

You'll learn:

- How to access AMC for free without an agency

- Why AMC is critical for tracking lifetime value, attribution, and retention

- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)

- Mistakes brands make with campaigns, bidding, and match types

- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting

- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS

- How to measure customer acquisition cost using AMC

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

Timestamps

00:00 – Intro & What is AMC? Explained Simply

04:00 – Why Amazon Marketing Cloud is a Big Deal

08:00 – Connecting Website Data to AMC

11:45 – Can AMC Track TikTok Sales?

15:20 – Free Access: How to Get Into AMC

18:40 – Lifetime Value & Ad Spend Transparency

22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)

26:10 – Custom Audiences Now Work in Sponsored Ads

30:30 – AMC + Rufus = The Future of Targeting

34:00 – Campaign Optimization with AMC Data

38:00 – Branded Search Drop-Offs & Retargeting

41:10 – Testing Lookalikes for High LTV Shoppers

45:00 – Amazon Ad Mistakes Most Brands Make

49:00 – How to Launch with Broad vs. Exact Match

55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates

59:10 – Multi-Touch Attribution Models with AMC

1:02:40 – Brand Tailored Promotions (Boosting Conversions)

1:06:00 – Final Thoughts + How to Get Started with AMC

_________________________________

This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

_________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.

🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing