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Lubomila Jordanova: Leveraging the Business Case for Sustainability to Accelerate the Transition

Lubomila Jordanova: Leveraging the Business Case for Sustainability to Accelerate the Transition

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This episode features an interview of Lubomila Jordanova, a sustainability expert, discussing the complexities of corporate decarbonisation.


Lubomila Jordanova details her work with Plan A, a SaaS platform for carbon management, and the Green Tech Alliance, a community supporting green entrepreneurs. The conversation explores obstacles to corporate sustainability, including confusing reporting standards, short-term versus long-term pressures, and the need for a unified approach to reporting and action. Finally, Jordanova underscores the crucial role of data and technology in accelerating the transition, advocating for a holistic approach that prioritises both economic and environmental sustainability.


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