Loyalty Strategy with Evert de Boer (Archive Episode) (#753)
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Loyalty Strategy with Evert de Boer (Archive Episode) (#753)
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About this listen
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons
This re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.
Hosted by Aaron Dauphinee.
Show Notes:
1) Evert de Boer
2)Fidivo
3)On Point Loyalty
5) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points – By Evert de Boer & Xiao Yao Chin
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