Loyalty Gen - Gamification in der Kundenbindung
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Loyalty Gen - Gamification in der Kundenbindung
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About this listen
"Das Potenzial von Gamification als Marketing-Instrument zur Neukundengewinnung und Kundenbindung – eine qualitative Analyse"
Jochen Mägerlein im Austausch für seine wissenschaftliche Arbeit zum Thema Gamification zur Neukundengewinnung.
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