Loyalty Gen - Gamification für das B2C Marketing cover art

Loyalty Gen - Gamification für das B2C Marketing

Loyalty Gen - Gamification für das B2C Marketing

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 Roland Welter und ich besprechen in diesem ausführlichen Interview das Thema Gamification im B2C Marketing. Pros & Cons, Besonderheiten und genau die Bereiche, die aus meiner Sicht Gamification hier mit an den Tisch bringen kann, die bisher aber meist unerkannt bleiben oder ignoriert werden.

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