Love the player, like the game — How Overtime's Dan Porter built a Gen Z powerhouse cover art

Love the player, like the game — How Overtime's Dan Porter built a Gen Z powerhouse

Love the player, like the game — How Overtime's Dan Porter built a Gen Z powerhouse

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 Dan Porter's secret to having a good idea? "Have a lot of ideas." His big idea, Overtime, wasn't even mocked by early prospective backers. They just didn't get it. A Gen Z focussed sports media service with no scores, and no trade rumors, and no talking heads? Short videos meant to be consumed on a smartphone? Of athletes most people probably hadn't heard of yet but which were captivating the cohort? What? The social-media sports platform now boasts 40+ accounts, 100M+ followers, and billions of video views. And then Porter took the next level to a whole 'nother level with Overtime Elite — a league that invests in young players, pays them, and prepares them to go pro. Tune in to learn how Porter created a thriving community built for a generation of sports fans who don't really watch TV, sit through hours-long games and look to influencers for inspiration. Subscribe to the This is Working newsletter for more great insights: linkedin.com/thisisworking
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