https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy.

Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search.

From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape.

📊 In This Episode

• 🎯 How to turn skeptical editors into SEO allies through training and trust
• 📈 Why “simple is not stupid” is the key to winning with Google Trends
• ⚡ How to use rising queries for real-time content ideation
• 🧠 The power of utility content and question-based SEO strategies
• 🔄 Why content refreshing is critical in the age of AI and zero-click search
• 🏆 Real-world ESPN case studies on evergreen + breaking news strategies
• 🔗 How to build effective internal linking and content hubs
• 🌍 Why SEO is shifting into full audience strategy across platforms
• 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility
• 🔍 The role of EEAT in an AI-driven search ecosystem

This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation.

👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week!

💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts!

🛠️ Tools & Resources Mentioned
• Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/
• Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo
• TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips

Sponsored by Moving Traffic Media

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