Lost and the Birth of Transmedia
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Lost and the Birth of Transmedia
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About this listen
Lost embraced and encouraged its rabid fan base with an onslaught of creative viral marketing, from ARG games like HansoExposed, and Lost University, to showrunner podcasts and copious exclusive DVD features. Overseas, Sky1 even had an after show, The Lost Initiative. Lost changed fan engagement forever so, co-hosts Tara Bennett and Mo Ryan welcome former ABC transmedia innovators, John Bernstein and David J. Daniels, and Editor of the Official Lost Magazine and co-host of The Lost Initiative, Paul Terry, to dig into it all.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.