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Local Marketing Institute Podcast

Local Marketing Institute Podcast

By: Local Marketing Institute
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Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.© 2026 Local Marketing Institute LLC. All Rights Reserved. Economics Marketing Marketing & Sales
Episodes
  • Local SEO and Marketing Q&A Session February 27, 2026
    Mar 3 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • AI and Local SEO Webinar on March 4.
    • Google Knowledge panel filled with AI driven services/GBPs.
    • How do I reinstate a GBP that was voluntarily disabled by request?
    • Google has stopped showing the opening date for a new business location on the GBP - is this a bug?
    • What are some tips on how to film a video for verification?
    • How should I manage a corporate Facebook account vs. the individual store location pages?
    • What should I do if Google keeps asking for re-verification?
    • Can I use my GBP to advertise for a new business?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    56 mins
  • Local SEO and Marketing Q&A Session February 13, 2026
    Feb 17 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Local Searches on Google Chrome on mobile are disappearing in the Personal Injury space.
    • Purchases from Etsy can now be made directly from AI Mode.
    • Google deprecates short names for GBP.
    • You can access LocalU Nashville video content by paid subscription.
    • LocalU in Dallas in October 2026.
    • New “Insights” feature in GBP.
    • Google Posts bug now fixed.
    • Can “Popular times” apply to an SAB?
    • Is Bing still worth optimising for?
    • How do I verify my business if my lease doesn’t allow me to put up permanent signage?
    • What is the most I can do to fully optimize my GBP?
    • What would cause a listing to become unverified?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 1 min
  • Local SEO and Marketing Q&A Session January 30, 2026
    Feb 3 2026

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google AI Overviews follow up questions take you to AI Mode.
    • Google explores ways to opt out of search AI features.
    • New research says AIs are inconsistent when recommending brands.
    • Factors for what makes the Most Relevant GBP reviews.
    • Does Google still send out verification postcards?
    • Are there services that help track visibility in AI mode?
    • Should I merge the listing of a location that’s closing with another listing at a different location to keep the reviews?
    • Is there a platform that’s good for tracking how entities are showing up in AI Tools?
    • What should I use for citations?
    • Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?
    • What are some good tools for analyzing GBPs and websites?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 1 min
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