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Local Marketing Institute Podcast

Local Marketing Institute Podcast

By: Local Marketing Institute
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About this listen

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.© 2025 Local Marketing Institute LLC. All Rights Reserved. Economics Marketing Marketing & Sales
Episodes
  • Local SEO and Marketing Q&A Session December 19, 2025
    Dec 23 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google Maps Q&A going away to be replaced by AI Q&A.
    • GBP review appeals delayed.
    • Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.
    • Google releases feature that uses AI phone calls to check business prices.
    • Google states the disappearing reviews bug has now been fixed.
    • Google reviewer nicknames officially rolled out.
    • Is it bad to use similar phone numbers for two different GBPs?
    • Does having text on an image help with SEO?
    • Does Google reject verification videos if there are faces in it?
    • How do I get into the top rated businesses in Google’s AI mode?
    • Why is Google not showing the tools that allow me to edit inside Google Search?
    • What should I do if I have a duplicate listing?
    • If Google says reviews were removed for valid reasons, is it worth contesting it?
    • Does Google AI use prices you set on your services for the “get a quote” feature?
    • If you use AI to get prices, is it able to navigate a business’s phone tree?
    • What should I do if Google has denied reinstatement after the appeal and review process?
    • How much is a GBP rank affected by how recent the latest reviews are?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 2 mins
  • Local SEO and Marketing Q&A Session December 5, 2025
    Dec 9 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google launches scheduling and multi-location publishing on Google Posts.
    • Google API implies Service Areas do not affect ranking.
    • You can now leave anonymous Google Reviews.
    • Google now sends notifications when review restrictions are removed from an account.
    • Local Marketing Institute will be starting up a new newsletter.
    • When searching a law firm, the GBP shows at the bottom of the page of results - is this a bug?
    • How much should you fill out for an organization schema for a local business?
    • Is it possible to close a competitor GBP that was acquired while transferring the reviews to the main profile?
    • Should I use products to promote a service business such as a family attorney?
    • Should I use extra long title tags for local?
    • Do Service Areas in GBP have influence on Service Areas targeted in LSA?
    • Is there any value to adding geo-coordinates to GBP Photos?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    39 mins
  • Local SEO and Marketing Q&A Session November 21, 2025
    Nov 25 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • Google Maps rolls out reviewer nicknames.
    • Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.
    • Gemini 3 AI mode rolled out.
    • GhatGPT uses Google for Atlas browser.
    • Semrush acquired by Adobe for 1.9 billion.
    • Extortion attempts for GBPs on the rise.
    • How do I resolve my “pending edits” faster?
    • What causes a website’s url to change to an OEM url?
    • Are there any new developments in AI in Local Search?
    • Should I turn on messaging for WhatsApp in my GBP?
    • Why does changing my address for an SAB not trigger reverification after moving to a different state?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    57 mins
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