In this episode of The Tap, Wes and Julian explore the power of live video—and why it’s both exciting and risky. They discuss what makes live streaming unique, why it creates urgency and connection, and how you can prepare properly to deliver a successful live experience using just your smartphone.

• What live video really is—and why it feels different to viewers
• Benefits of going live: Urgency, engagement, authenticity
• Risks of live streaming: Technical failures, distractions and more
• Simple preparation tips: Why planning makes live easier (and more respectful)
• Creative ideas: Best business live videos—including a brilliant Bon Jovi giveaway example

In this episode, we cover:

• 00:00 Introduction and topic overview
• 02:00 Why live video feels risky—but is easier than you think
• 04:00 Technical risk stories: Wes’s $10,000 production failure example
• 07:00 The unique urgency of live video: why it matters to audiences
• 10:00 Platform rules: where you can go live easily and where you can’t
• 12:00 Real-time engagement tips: preparing questions, using an assistant to manage comments
• 15:00 Great business examples of live video that work—even with no live audience!
• 17:00 Common pitfalls: internet reliability, dropouts, audio cutouts
• 20:00 How to recover from failures: audience forgiveness and transparency
• 23:00 Final tips: preparation, simplicity, audience respect—and practice
• 25:00 Accountability bonus: why scheduling a live stream helps beat procrastination

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Contact Wes directly: wes@tapeditgo.com

Visit tapeditgo.com for resources, courses, and community support.

This episode was originally part of the Smartphone Video Podcast with Julian Mather. Julian is now an accomplished motivational speaker — learn more at julianmather.com. He has passed the reins of this podcast to Tap Edit Go to continue the mission, bringing you fresh episodes and new guests.