In this sweet Mother’s Day episode, Elizabeth sits down with her biggest supporter and Purely’s #1 customer, Together, they reminisce about the early days of Purely Elizabeth, mixing muffin mix in Red Solo cups around the dining room table, hand-labeling bags late into the night, and chasing down grocery store buyers to get their product on shelves. Elizabeth’s mom shares how she became a “sales legend” without any formal sales background, why she believed in the brand from the very beginning, and the lessons she learned from her father that shaped her approach to parenting and life. She also gives some great momma advice on raising confident daughters, navigating teenage years, and reminds us that yes, you may see her straightening out Purely Elizabeth boxes on the shelves at a grocery store near you.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Mentioned:

Painterland Yogurt

To Kill a Mockingbird

Mark Hyman

Canyon Ranch

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Bala: Website | Instagram - Balacize | Instagram - Bala

Mentioned:

Fuze House

Skinny Confidential Mouth Tape

VI02 tape

Votary

LMNT Electrolyte

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.

In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika’s culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it’s essential for mental, physical, and spiritual wellness.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Durana: Cymbiotika | Durana’s Website

Mentioned:

Dr. Diamond Metacine

Good to Great

Celluma