Live Local Marketing: Ben Rusk, Gold Expert
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About this listen
If your wealth is tied to a screen, you don’t actually own it.
That’s the bold idea silver and gold expert Ben Rusk brings to this conversation, and it sets the tone for an episode packed with clarity, consistency, and long-term thinking.
Billy sits down with Ben, founder of Silver & Gold Legacy, to dig into how everyday people can build generational wealth through real, tangible assets. Ben pulls back the curtain on the daily routines that keep him consistent, the mindset shift that made lead generation feel effortless, and the surprising strategies he uses to attract the right clients without cold leads or digital noise.
You’ll discover:
• How simple, repeatable habits fuel Ben’s lead flow
• Why he believes physical silver and gold should anchor a true legacy plan
• What pushed him to ditch cold leads and build a values-driven Legacy Program
• The unexpected ways he educates and connects with prospects who actually want what he offers
• How purpose, protection, and long-term thinking guide every part of his business
If you’re tired of chasing strangers and ready to build something meaningful, this episode gives you the roadmap — straight from someone living it.