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Live From ... HCIC

Live From ... HCIC

By: Touch Point Media
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 Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry.2024 Economics Marketing Marketing & Sales
Episodes
  • Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change

    Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change
    Jun 13 2025
    Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation.
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    7 mins
  • Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

    Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations
    Jun 12 2025
    In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.
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    7 mins
  • Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care

    Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care
    May 21 2025
    Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.
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    8 mins

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