Lisa Schyck, co-founder and Editor-in-chief of Yucca Brevifolia Magazine.
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Lisa Schyck, co-founder and Editor-in-chief of Yucca Brevifolia Magazine.
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About this listen
In this episode of the Highway 62 Podcast, host Danny Thompson speaks with Lisa Schyck, co-founder and Editor-in-chief of Yucca Brevifolia Magazine. Lisa shares her journey from a corporate career in human resources to finding her passion in the artistic community of Joshua Tree. The conversation delves into the inspiration behind the magazine, its mission to connect the local community with tourism, and the challenges of producing a print magazine in a digital age. Lisa discusses the content of the first issue, which highlights local artists, events, and the unique culture of the high desert. The episode concludes with information on how to contribute to the magazine and support local businesses.
Instagram https://www.instagram.com/yuccabrevifoliamagazine/
Website https://www.yuccabrevifoliamagazine.com/
Chapters
00:00 Introduction to Lisa Schyck and Her Journey
00:19 NEWCHAPTER
04:15 The Birth of Yucca Brevifolia Magazine
06:55 Connecting Community and Tourism
10:00 Challenges of Running a Physical Magazine
13:10 Content and Contributors of the Magazine
15:54 Promoting Local Culture and Events
18:53 How to Get Involved with the Magazine