Lisa King: AF Drinks Founder on the success of the brand, a nationwide distribution deal in the UK
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Lisa King: AF Drinks Founder on the success of the brand, a nationwide distribution deal in the UK
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About this listen
The success story keeps rolling for Kiwi company AF Drinks.
The alcohol-free brand has just secured nationwide distribution in the UK with supermarket giant Morrisons.
It follows on from their US expansion, with them now stocked in over 4000 stores including Target, Walmart, and Sprouts.
Founder Lisa King told Mike Hosking there’s been a huge trend towards alcohol moderation.
She says that a lot of people are still drinking alcohol, but they’re moderating it and choosing to drink less or drink non-alcoholic versions.
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