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Lisa Cox

Lisa Cox

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 How is it that we struggle to talk about disability? We have got better at it but there is a stigma, there is a sense that we are still trying to avoid the topic. Lisa Cox wasn't born disabled and is a former advertising professional that had her world in front of her till a moment in an airport that changed her life forever. The representation of people with disability in advertising and marketing still has a way to go. Lisa is a strong advocate for those in the power to understand that there is a major missed opportunity when you are so blinkered in your approach. We are a diverse community, and we need diverse images, people, looks, views. It makes good business sense to do this. The social, economic, and financial results that have proved to be of great benefit when diverse representation is used. Lisa is doing a PHD that is focused on improving employment outcomes for disabled people. Underemployed, medial tasks, improving the opportunities and attitudes of those that have an opportunity to work with a disabled person. "We are not all buying wheelchairs and prosthetic legs... we are buying cat food, cars, lunch etc." We got talking about some of the positives of the NDIS, game changing experiences but fully aware of the negative commentary and those looking to take advantage of the system. Lisa is energised, she is motivated, and driven to make a difference. Her media engagements are wide and vast but one gets the feeling that this is just the beginning.
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