LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.

In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.

They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.

You’ll learn:

• Why LinkedIn strategy must align with real marketing fundamentals
• How brand and relevance drive better B2B outcomes on LinkedIn
• What role LinkedIn should play in your wider marketing mix
• How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.

Key moments in this episode -

00:00 – The B2B Marketing Reset for 2026

02:15 – Why AI Is Hurting LinkedIn Strategy

09:30 – Bringing Brand Back to LinkedIn

16:10 – Rethinking LinkedIn’s Role in B2B Marketing

21:40 – Aligning Marketing Strategy and LinkedIn

26:40 – How to Prepare Your LinkedIn Strategy for 2026

30:15 – Final Advice for B2B Marketers

Connect with Bec Chappell on LinkedIn

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#b2bmarketing #linkedin #linkedinmarketing

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.

In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.

Key moments in this episode -

00:00 — The wild year LinkedIn kept us guessing

01:00 — Why LinkedIn impressions no longer mean success

03:00 — The shift toward relevance + intent metrics

06:00 — The rise of comments as a powerful visibility tool

10:00 — Company Page Premium: worth it or not?

14:00 — Social selling gets harder as spam increases

18:00 — The unexpected decline of video content

22:00 — LinkedIn moves from networking to discovery

24:00 — What B2B marketers must focus on in 2026

25:00 — Michelle’s final advice for staying consistent and effective

🧠 Key Takeaways

• Stop chasing impressions. Start designing content that earns Saves.
• Comments = visibility, trust, and relationships. Prioritise them.
• Premium for Pages can now function like a true landing page tool.
• AI-driven spam and automation have made rapport more important than ever.
• Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
• Consistency and community beat every algorithm shift.

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#LinkedIn #B2BMarketing2026

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”

In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.

If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.

Key moments in this episode -

00:00 Guest Intro - Zoe Bermant

03:19 The Decline of Company Page Reach

04:54 Strategies to Navigate Reduced Reach

05:44 The Role of LinkedIn Premium

06:23 The Importance of Organic Content and Boosting

08:59 LinkedIn Company Pages Premium: Features and Benefits

28:49 Challenges and Solutions for Social Media Managers

35:32 Final Thoughts

Connect with Zoe Bermant on LinkedIn

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3