Social Media for B2B Growth: LinkedIn Strategies and Tips cover art

Social Media for B2B Growth: LinkedIn Strategies and Tips

Social Media for B2B Growth: LinkedIn Strategies and Tips

By: Michelle J Raymond - LinkedIn Expert
Listen for free

About this listen

 Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Founder-Led Brands Fail at Thought Leadership

    Why Founder-Led Brands Fail at Thought Leadership
    May 20 2025

    Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

    Key moments in this episode -

    00:00 Guest - Ashley Faus

    00:55 Defining Thought Leadership

    01:51 Challenges with Founder-Led Brands

    02:46 Misconceptions in B2B Thought Leadership

    04:28 The Role of Executives in Thought Leadership

    12:00 Identifying New Thought Leaders Within the Company

    21:01 Practical Tips for Supporting Thought Leaders

    25:16 Ashley's Book Promotion

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
    Show More Show Less
    30 mins
  • Why No One Follows Your LinkedIn Page (What to Do About It)

    Why No One Follows Your LinkedIn Page (What to Do About It)
    May 13 2025

    Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.

    Key moments in this episode -

    00:00 Tackling Company Page Frustrations

    03:30 LinkedIn Company Page Strategy

    07:08 Keeping Up with LinkedIn Changes

    10:46 Consistency in Content Creation on LinkedIn

    15:28 Evaluating Team Capacity

    17:21 LinkedIn Company Page Management

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

    #LinkedIn #LinkedInForBusiness
    Show More Show Less
    22 mins
  • Standing Out on LinkedIn Isn't Actually That Hard (Here's How)

    Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
    May 5 2025

    Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.

    Key moments in this episode -

    00:00 - Why being different matters on LinkedIn

    01:30 - The mistake most brands make

    03:00 – Why blending in costs you opportunities

    05:00 – 5 questions to find your different

    13:30 – Updating your LinkedIn profile

    16:00 – Final tips to own your difference

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
    Show More Show Less
    19 mins

What listeners say about Social Media for B2B Growth: LinkedIn Strategies and Tips

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.