Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jdgarcia1

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with JD Garcia, Head of Growth at Impactable, for a raw, insightful conversation that blends the human side of leadership with the tactical edge of modern GTM. From there, Ben and JD dive into the mechanics of LinkedIn ads, channel validation, intent signals, and why so many companies misunderstand both data and AI. They break down the gap between reach and relevance, the truth about GTM engineering, and what founders actually need to do before scaling their offer. It’s equal parts philosophy, playbook, and straight talk.

What you’ll learn:

• Why achievement without fulfillment wrecks founders
• How to validate a LinkedIn audience using saturation and frequency data
• Why “reach” is a lie and “relevance” is king
• The must-do technical basics for LinkedIn Ads (Insights tag, matched audiences, paused campaigns).
• How to identify intent through overlooked signals
• Why most GTM teams misuse AI
• The simple “founder validation framework”
• Why early-stage teams shouldn’t rely on LinkedIn Ads alone
• Simple leadership moves that improve CRM adoption, team growth, and alignment.

Featured Guest: JD Garcia, Head of Growth, Impactable

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

• 00:33: Work-Life Balance & Integrity
• 06:40: “Everybody’s Replaceable” & Real Career Lessons
• 15:38: “Perfection Is the Enemy of Good” & Moving Fast
•  32:19: Marketing is not gonna work in a silo.
• 29:48: Validating LinkedIn as a Channel (Real Examples)
• 01:00:15: Intent Signals, Data Quality & Why AI Isn’t Magic
• 01:12:58: Don't Believe the Hype, AI Needs Real Data to Work

Connect with JD:

Website: https://impactable.com

LinkedIn: https://www.linkedin.com/in/linknlearn-jdg/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE GTM Scaling Group:

https://tinyurl.com/next-gen-skool

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jdgarcia1