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Limitless Roofing Show

Limitless Roofing Show

By: Dylan McCabe
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About this listen

We give you a seat at the table as we interview Owners, CEO's, and key executives in roofing companies. Our goal is to equip you with key insights gleaned from these conversations so you can achieve mastery in your roofing business.

You can join our Limitless Roofing Group for FREE. www.limitlessroofinggroup.com

© 2025 Limitless Roofing Show
Economics Leadership Management & Leadership
Episodes
  • Building Trust in Contracting
    Sep 29 2025

    Ever wondered why there's no safety net for homeowners dealing with contractors? That gap is exactly what Randy Hurtado and John Stewart Hill are addressing with The Good Contractors List—a revolutionary concept changing how contractors and homeowners interact across America.

    This compelling conversation reveals how a life-altering heart attack became the catalyst for creating the first contractor guarantee service backed by real financial commitment. "Do you want to stay or do you want to go?" That divine question in the ICU transformed John's life purpose, leading him to build a company that has now backed over $5 billion worth of contracting jobs.

    Randy shares his remarkable journey from IT security specialist to roofing company partner, growing DT Roofing from under $2 million to over $30 million in annual revenue. His partnership with The Good Contractors List gave him such a competitive edge that he convinced John to take the concept nationwide—creating what they call "safe contractor communities" across the country.

    What makes this concept truly revolutionary is the financial guarantee. Every contractor on their list is backed by a $25,000 guarantee on every job, giving homeowners unprecedented protection. Unlike other referral services that simply connect people without accountability, The Good Contractors List puts their money where their mouth is. When disputes arise, they become the "voice of reason," helping resolve conflicts and rebuild relationships between contractors and homeowners.

    The vetting process ensures only quality contractors make the cut—requiring at least three years in business, five years of industry experience, positive online reviews, and comprehensive background checks. Surprisingly, about 60% of applicants don't meet these standards.

    Want to experience the peace of mind that comes with hiring guaranteed contractors? Visit goodcontractorslist.com to find vetted professionals in your area. If you're a contractor looking to stand out from the competition, the entry fee is just $250 monthly outside the Dallas-Fort Worth area, with Limitless Roofing Group members receiving 10% off onboarding fees.

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    46 mins
  • Mastering Roofing Sales: Lessons from a Third-Generation Contractor
    Aug 25 2025

    What does it really take to build a thriving roofing business in today's competitive market? According to Ronnie Lawler, CEO of Avco Roofing, the answer might surprise you.

    "The most important part of our business is the people side," reveals Lawler in this compelling conversation that peels back the curtain on what truly drives sustainable growth in the roofing industry. From his unlikely start as an 11-year-old newspaper salesman knocking doors in New Jersey to building a multimillion-dollar roofing company, Lawler shares the hard-won wisdom that comes from being in the trenches.

    Lawler doesn't shy away from discussing the mistakes that shaped his leadership philosophy. He candidly explains how promoting top salespeople into management roles backfired when they lacked leadership skills, and how ignoring "yellow flags" about character in favor of potential performance created costly problems. These lessons transformed how Avco approaches hiring, training, and retention.

    Perhaps most valuable is Lawler's insight into why door-to-door sales remains effective despite changing times. "Our number one sales guy this year has knocked the most doors," he notes, while breaking down the psychology that separates successful reps from those who fail. His practical advice for overcoming mental barriers and rejection will resonate with anyone who's ever felt anxiety about prospecting.

    What truly sets this conversation apart is Lawler's counterintuitive approach to retaining talent. Despite not being the highest-paying company in their markets, Avco rarely loses employees to competitors. The secret? Lawler blocks the first hour of every day for connecting with team members – no meetings, no exceptions – a practice he's maintained for seven years. "Professional problems are personal problems, just in fancier clothes," he explains, emphasizing the power of understanding the whole person.

    Whether you're running a roofing business or simply interested in leadership principles that work, this episode delivers actionable strategies for building systems, developing people, and creating a culture where everyone thrives. Subscribe now and discover why the human element remains the ultimate competitive advantage.

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    53 mins
  • From Ministry to Roofing: Juan Curling's Entrepreneurial Journey
    Aug 19 2025

    What does it take to build a thriving retail roofing business in America's most impoverished region? Juan Curling's remarkable journey from missionary kid to successful entrepreneur offers a masterclass in process-driven sales, faith-based leadership, and the power of perseverance.

    Born in Mexico to missionary parents, Juan's life took a dramatic turn when his father abandoned the family while his mother battled cancer. At just 16, he stepped into the role of man of the house, developing leadership skills that would later serve him in business. Through a series of divine appointments and strategic decisions, Juan eventually founded Frontline, a roofing company that achieves what most would consider impossible: a 70% close rate with 50% profit margins in retail sales.

    Unlike most roofing companies that rely heavily on storm insurance work, Juan's business generates 98% of its revenue from retail customers in South Texas—an area with three counties ranking among the nation's 17 poorest. His secret? A meticulously structured sales process where every lead receives 27 contact attempts in three days, coupled with specialized departments handling everything from lead generation to final closing. "Getting the lead is the easiest part," Juan explains. "The money is made on how you handle that lead."

    The conversation offers invaluable insights into effective sales techniques, including what Juan calls a "spiral close" where objections are systematically addressed throughout the presentation rather than at the end. He also shares his unique compensation structure featuring salary advances with quarterly "true-ups" that keeps his team motivated year-round despite seasonal fluctuations.

    Beyond business strategies, Juan's story is fundamentally about faith and priorities. He recounts a pivotal moment when he nearly sacrificed his marriage for career success, only to discover that honoring God and family first mysteriously eliminated the business obstacles he couldn't control. "Put God first, put your family second, and work fits into there," he advises. "Don't grow if you're not ready to do that."

    Whether you're looking to strengthen your retail sales approach or seeking a more balanced path to entrepreneurial success, this episode offers both practical tactics and profound wisdom from someone who's built something extraordinary against all odds.

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    1 hr and 27 mins
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