In this inspiring episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Liliana (Lili) Hollandt, founder and owner of Lady L Cannabis, a woman-led dispensary on Jersey City’s West Side.

An immigrant from Bulgaria and long-time Jersey City resident, Lili brings over 20 years of advertising, project management, and retail experience to New Jersey’s legal market. Her story is one of resilience, reinvention, and purpose — proving that representation, mentorship, and community can transform an emerging industry.

Lili opens up about her journey from corporate life to entrepreneurship, the challenges of building a business in a new market, and the importance of creating an inclusive, welcoming space for women and local residents. She shares how her deep-rooted passion for people and education continues to shape Lady L Cannabis into more than a dispensary — it’s a community hub focused on empowerment, connection, and authenticity.

00:00 — Introduction to Lady L Dispensary

00:31 — Lili’s Journey to Cannabis Entrepreneurship

04:44 — The Importance of Community and Connection

07:38 — Passion for the Plant and Industry

12:44 — Advice for Women in Cannabis

17:28 — The Role of Women in Cannabis

21:08 — Education and Innovation in Cannabis

26:46 — Family Perspectives on Cannabis

28:22 — Navigating Family Dynamics and Cannabis Acceptance

31:53 — Overcoming Gender Bias in the Cannabis Industry

39:13 — Building Resilience and Confidence as a Woman Entrepreneur

45:28 — Balancing Work and Family Life in the Cannabis Sector

Liliana (Lili) Hollandt is the founder and owner of Lady L Cannabis, a woman-led dispensary located on Jersey City’s West Side. Born in Bulgaria and now a proud Jersey City local, Lili combines two decades of expertise in advertising, retail, and project management to redefine what community-driven cannabis retail looks like. Her mission centers on education, empowerment, and local impact — ensuring Lady L Cannabis serves as a safe, inclusive space where everyone feels welcome to learn, grow, and connect.

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Follow Lady L Cannabis Jersey City on Instagram: ⁠@ladyljersetcity⁠

Lady L's Website: ⁠ladyljerseycity.com⁠

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This episode is brought to you by our Season 4 Gold Sponsor, ⁠Lucky Elk Hemp⁠. Lucky Elk Hemp cultivates craft-grown, small-batch hemp products from the Pacific Northwest — made with care, integrity, and a commitment to community. Visit⁠ luckyelk.com⁠ to learn more and use WiCB15 at checkout for 15% off your order.

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Follow us on Instagram⁠ @womenincannabusiness⁠ for more stories celebrating women leading with purpose in the plant-based industry.