I'm about to tell you something that might sting a little: you've been planning your years completely backwards. And it's costing you everything.

Here's what I see every single January, and maybe you'll recognize yourself in this: You're setting bold revenue goals, mapping out launches, planning content calendars. It all looks perfect on paper. You're ambitious. You're strategic. You're ready to make things happen.

But by March? You're exhausted. By June? You're behind. And by September, you're lying awake at night wondering why this business you built to give you freedom feels like it's running you instead of supporting the life you actually want to live.

Sound familiar?

Here's the thing: after years of doing this work myself and with hundreds of ambitious women just like you, I've discovered something radical. The problem isn't that you're not disciplined enough. It's not that you're not working hard enough. The problem is the planning methodology itself.

We've been doing this backwards. We plan business first. And then we try to squeeze our lives into whatever's left over.

In this episode, I'm sharing part of my framework from my Plan Your Ideal Freedom Year workshop, the methodology that's changed everything for me and the women I work with. And it starts with a simple but powerful flip: what if you built your business around your life instead of fitting your life around your business?

If you're in your 40s or 50s like me, juggling aging parents, kids launching into adulthood, your own health becoming more complex, and a business that seems to demand more every single year, this isn't just a nice idea. This approach is necessary. It's how you stop optimizing and start actually living.

• Why everything you've been taught about business planning is backwards (and why it's leading you straight to burnout, resentment, and a business that consumes your life instead of supporting it)
• The 6-step reverse planning methodology I use to claim my life first, then build my business around my actual capacity, not some fantasy version where nothing goes wrong
• How to choose your word for the year that becomes your North Star (mine is "golden" for 2026, and I'll tell you exactly why)
• The non-negotiable first step that most ambitious women skip and why skipping it is stealing your energy, creativity, and joy
• Why women in their 40s and 50s must plan differently. Your energy, responsibilities, and wellbeing require a new strategic approach.
• The holistic life planning process I created with LifePilot to make sure your health, relationships, and personal growth don't get sacrificed on the altar of business success

Hosted on Acast. See acast.com/privacy for more information.

We don’t start businesses so we can work nonstop.

We start them for freedom, flexibility, creativity, and time with the people we love.

And yet… so many women find themselves doing everything but that.

In this week’s episode of the LifePilot Podcast, I’m joined by Marisa Twentyman, founder of Dirty Copy — a personality-packed copywriting studio and home of the viral Dirty Chats podcast.

What makes her story so refreshing is not just how fast she built her business… but the life she built around it.

After leaving teaching, teaching herself copywriting through YouTube, working during nap times, and rebranding into the cheeky, bold identity she's now known for, Marisa grew quickly.

Instead of scaling into burnout, she chose something radical: She designed her business to support 3.5 months living in France with her family. She worked on her terms - a few client sessions, one website project - woven seamlessly into lakeside afternoons, long French dinners with locals, learning the language, and building a life around what mattered most.

If you’ve ever felt the slow pull of a life that once felt like freedom but now feels like a quiet prison… this conversation is for you. Not to convince you to sell everything.

But to remind you: you already have the right to imagine something deeper. And sometimes, all it takes is the courage to take the first step, even without a map.

What You'll Learn:

• How Marisa went from high school English teacher to booked-out copywriter
• What's actually selling in the course landscape right now after her recent launch sold 3 courses versus 77 in one weekend
• How she made three and a half months in France financially possible just 18 months into her business
• Her honest struggle with being a goal-driven mom entrepreneur versus societal expectations of motherhood
• The mindset shift that helps her post consistently on social media even when she never feels like it

Hosted on Acast. See acast.com/privacy for more information.

We’ve been conditioned to believe that being a successful woman in business means juggling everything — the kids, the clients, the emails, the laundry, the launch, the life.

But what if the real power move isn’t doing more… it’s doing less?

Sometimes the strongest thing you can do isn't proving you can handle it all, it's having the courage to ask for help.

This week on the LifePilot Podcast, I sit down with Brittany Bettini—CEO, author, and the woman who went from scrubbing toilets as a single mom on food stamps to building a thriving virtual assistant agency that serves 70+ industries worldwide.

Brittany's story is one of transformation, resilience, and radical self-trust. She knows what it's like to feel completely overwhelmed, to cry in the shower wondering if entrepreneurship is sustainable, and to believe that asking for help means you're not strong enough. But through her journey, she discovered something revolutionary: delegation isn't a sign of weakness, it's the ultimate act of self-leadership.

In this episode, Brittany shares her "lazy CEO" philosophy, the life audit that helps you figure out what to delegate first, and why building a team became one of the most healing experiences of her life. We also talk about the myth that women have to "do it all," how to vet and trust virtual assistants, the role of AI in a human-centered business, and why giving your team permission to make decisions might be the smartest move you ever make.

Whether you're a solopreneur drowning in admin tasks, a parent trying to balance it all, or someone who just knows there has to be a better way—this conversation will give you permission to stop doing everything yourself and start building the business (and life) you actually want.

• The biggest myth holding women entrepreneurs back and why "doing it all yourself" is keeping you stuck
• Why “lazy CEO” actually means “highly strategic CEO”
• How to overcome the control trap and start trusting your team with the keys to your kingdom
• The truth about AI vs. human support and why you need both in your business

Hosted on Acast. See acast.com/privacy for more information.