In this inspiring episode I spoke with photographer, educators Jai Long and Cara Mia about creativity, burnout and their new course for creatives, Metamorphosis.

Join the live launch here: https://jointhemetamorphosis.com/event
Sign up to the waitlist here: https://jointhemetamorphosis.com/
Listen to the Metamorphosis Podcast here: https://podcasts.apple.com/us/podcast/metamorphosis/id1738791949

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

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I’m back talking about my favourite upsells; Albums!

This is Episode 3 of my Album Series on the Life & Lens Podcast and I’m going to share my album design process from beginning to end.

When I first started selling albums, I had no idea how to design albums. I thought to myself, ‘hoowww do I do this??’ and I’m guessing many of you might have had the same thoughts if you are new to selling albums.

The Art of Selling Albums is launching 30th April. The online course covers how to sell and design albums in a step-by-step format so you can level up your client experience, make more profit and have more freedom in your business.

Key Takeaways

· Design Your Couples Album: I use Smart Albums and I don’t wait until my client has selected their favourite images to start their album design.

· One Design Revision: I allow one design revision only as part of my album workflow to keep the timeline moving

· Curate Your Images & Layout: When designing your album use 100-120 images from your highlights and maintain white space to allow the images to breath.

· You Are The Story-Teller: Break your album design the wedding into chapters including getting ready, first look, ceremony, reception, dancefloor, exit.

· Communication is Key: be clear with your client about timelines.

· Don’t Skip Quality Checks; Always check over the album before sending it to the couple. Look for marks, printing flaws or damage to album corners.

· Testimonials are Golden: Always ask for feedback

Tools & Resources Mentioned In This Episode

• Lei Lei Clavey Education Resources Page
• DYMO Printers
• Pixellu Smart Albums – Receive 15% off your first 12 months, use my code ‘leileiclavey’.
• Vision Art – Receive 15% discount on your first album order, use my code ‘leilei15’

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. I’ve taken all the learnings from my experiences with my clients and refined my process.

The past few months, I’ve been in the full swing of wedding season and have been working on my first ever online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.

It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you.

In this podcast episode, I chat about 11 things to consider when it comes to selling and designing albums. Whether your new to the album game or looking to shake things up a bit, this episode includes tips learnt on my journey offering albums.

Lei x

Key Take-Aways

1. Design your albums for your couples and only allow a single design revision

2. Curate your cover choices to ensure your client doesn’t experience overwhelm

3. Curate your Album Offer and Pricing Model based on your ideal client

4. To sell albums; show up on social media and take your albums to every client meeting/including online meetings

5. Tips on packaging and how to create a sample album with the right supplier for you

Tools & Resources Mentioned In This Episode

• Pixellu Smart Albums – Receive 15% off your first 12 months, use my code ‘leileiclavey’.
• Album Cover Templates – Lei Lei Clavey x Hello Hello Editorial Album Cover Templates are available to purchase here.
• Vision Art – Receive 15% discount on your first album order, use my code ‘leilei15’
• Noissue for tissue paper and branded water activated tape + dispenser for parcels
• Stitch Press is where I have my custom stationery printed. Based in Melbourne, Australia. Incredible quality so costs are $$$ but worth it for a luxury experience for our clients. For stationery I have thank you

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

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