Licensing in Motion: Steven Ekstract on the Future of Brands, Franchises, and Fan Culture
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Licensing in Motion: Steven Ekstract on the Future of Brands, Franchises, and Fan Culture
-
Narrated by:
-
By:
About this listen
In this episode of The Licensing Exchange, hosts David Schnider and Greg Pan sit down with Steven Ekstract, a licensing industry visionary and founder of Global Licensing Advisors.
Steven helped shape modern brand licensing as the founding publisher of License Global Magazine, brand director of Informa Markets’ Global Licensing Group, and co-author of Brand Licensing For Dummies. Now leading Entertainment XTracks, a global thought-leadership series, he continues to identify where the next wave of IP is emerging — from anime to YouTube creators to digital-first franchises.
Together, they explore:
- How licensing evolved from film studios to global brand collaborations
- Why agility and “speed-to-market” define the next licensing era
- How AI, streaming, and creator culture are reshaping IP value
- The lessons learned from Barbie, Netflix, and the new frontier of fan-driven franchises
🎧 Listen now for insights from one of licensing’s most influential voices — and what it takes to keep the business of brands in motion.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.