Leveraging First Party Data - CMO Series Part 1
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Leveraging First Party Data - CMO Series Part 1
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About this listen
A conversation with CMO, Jim Mullarney and CDO, Mark Cowan where they step you through how to leverage first part data in your own marketing platform today.
In this conversation you will learn:
- Why leveraging it can be the strategic differentiator in your success
- Where and how first party sits in your organization
- How to use it for success in marketing and customer experience
The complete video is here: https://www.putitforward.com/first-party-data-the-cmo-series-part-1
Contact us at www.putitforward.com
Podcast description:
A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.
Learn how CMOs are outpacing their competition based on data using the cutting edge approach of intelligent automation. .
In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.
Visit us at www.putitforward.com