In this solo episode, host Drew English unpacks the concept of leverage and why 2025 is the best time for creatives to build independent success. He argues that cheap tech, free global distribution, and direct-to-audience marketing have removed the traditional gatekeepers. Creators who shift from selling services to building assets can own their future in the “Creator 2.0” era.

Key Takeaways

Tech is cheap: Your phone can produce market-ready visuals—hardware is no longer the hurdle.

Distribution is free: Platforms like YouTube give instant access to a worldwide audience; the game now is earning the click.

Marketing is direct: Email lists and social media let you talk to fans anytime—no middlemen required.

Assets > services: Follow the athlete model—use your primary skill to build IP, products, or partnerships that earn while you sleep.

Real-world examples:

The Umbrella Academy evolved from graphic novel to Netflix hit.

A24 green-lit “The Backrooms,” a YouTube horror series created by a 19-year-old.

Producer Alex LeMay urges filmmakers to “think platform first, not format.”

Action items for listeners:

Audit your expertise - what unique knowledge or story can become IP?

Choose one primary platform (e.g., YouTube) and design content natively for it.

Start an email list to own your relationship with fans.

Package and test ideas in small formats (web series, mini-docs, digital products).

Lean into human connection - your perspective and trust can’t be replicated by AI.

Resources Mentioned

Jason Murray on “Creator 2.0” (@jason_swet on Instagram)

Producer Alex LeMay’s Substack article HERE

The Umbrella Academy (graphic novel → Netflix)

A24’s upcoming film “The Backrooms” (originated on YouTube)

Connect with Drew

Subscribe to Drew’s Substack newsletter Creative Balance for deeper dives.

Follow No Set Path on YouTube, Instagram, and wherever you get your podcasts.

Share the episode and tag @drewenglishh to keep the conversation going.