In Episode 6 of the Fintech Americas series, we sit down with Marcelo Fondacaro, CCO of Veritran — recorded live at Fintech Americas Miami.Veritran is a global tech company devoted to simplifying banking experiences. With more than 20 years of experience and a presence in 16 countries, Veritran is proud to be a key strategic partner for leading clients across Latin America, North America, and Europe. In this conversation Marcelo shares the philosophy that has guided Veritran since day one: create solutions with purpose.He also shares his take on AI — why he's not afraid of it, how Veritran is using it to automate repetitive tasks and personalize user experiences, and why the real danger is never the technology itself. And after 10 years attending Fintech Americas, he leaves us with a simple observation: the venue keeps getting smaller — because the industry keeps getting bigger.🎙️ Featured Guest: Marcelo Fondacaro | CCO, VeritranLinkedIn: https://www.linkedin.com/in/marcelofondacaroVeritran: www.veritran.comConnect with us:Instagram & LinkedIn: @SquareRootMarketingWebsite: www.squarerootmarketing.com

In Episode 5 of the Fintech Americas series, we sit downwith Vickmar Martínez, Technology Manager at Mercantil Seguros — recorded live at Fintech Americas Miami, where her team received two awards on the same day.

Hear Vickmar share the story behind Merse, their multichannel AI-powered virtual assistant that reduced customer service demand by 40%, and the commercialization platform launched in Panama that achieved 70% market penetration. We also get into why AI deployed in silos only delivers 6% optimization, what it really means to embed intelligence at the core of a business, and why her philosophy on technology has always been simple: don't sell clients the products you have — sell them the ones they need.

🎙️ Featured Guest:Vickmar Martínez | Technology Manager, Mercantil Seguros LinkedIn: https://www.linkedin.com/in/vickmar-mart%C3%ADnezMercantil Seguros: https://www.linkedin.com/company/mercantil-seguros/

Connect with us: Instagram & LinkedIn:@SquareRootMarketing Website: www.squarerootmarketing.com

We're launching a very special three-episode series with our guest Felicia Travaillot — "Felixandra, The Great" — CMO, industry leader, mom, and a role model for women building their path in the corporate world.In this first episode, Andrea Padilla and Felicia uncork the story of how Feli went from a fresh-out-of-college marketing associate to a seat in the C-Suite of a fintech — with no mentors, no instruction manual, and no roadmap to follow.This episode is for every woman who has ever wondered "how do other women get where they are?" — the short answer is that they're also figuring it out as they go. Fake it 'til you make it, but with a plan.👩‍💼 Guest: Felicia Travaillot, CMO🎤 Hosted by: Andrea Padilla, CEO & Founder of Square Root Marketing📍 Connect with Felicia on LinkedIn, Instagram, and TikTok, where she's launching a series on women's health and perimenopause (which we'll dive into in Episode 3!).🎧 Subscribe so you don't miss Episodes 2 and 3 of this series.