In this episode of Let’s Talk Shop, I’m joined by Anne-Claire Morel, International Marketing Manager at Faire, to uncover what’s trending in wholesale and retail buying ahead of Christmas 2025.

We dive into the data-driven insights behind what retailers are actually searching for and buying right now – from vintage Christmas décor and cosy classics to the rise of the “little treats” trend. Whether you’re a brand selling on Faire or looking to reach more stockists, this conversation will help you understand how buyers think, what’s performing well, and how to make your products easier to discover.

You’ll learn:

• What’s driving Christmas 2025 wholesale trends

• The top product categories and colour palettes performing on Faire

• How to optimise your listings with keywords and filters

• Why low minimum orders and seasonal refreshes matter

• How to use Faire Direct and marketing tools to grow your wholesale sales

Perfect for product-based business owners, makers, illustrators, and designers who want to increase wholesale orders, attract more retail buyers, and plan a strong Q4 sales strategy.

Timestamps

00:00 – Introduction and Guest Welcome

02:10 – Overview of Faire and Its Role

02:56 – Defining and Identifying Trends

03:48 – Global Trends and Regional Differences

04:40 – Christmas Trends and Popular Products

07:02 – Little Treats Trend

10:48 – Using Filters and Keywords Effectively

15:57 – Faire Direct and Marketing Tools

18:00 – Conclusion and Final Thoughts

• Download the Faire Forecast – the latest trend report for brands and retailers:

  https://fairewholesaleinc.sjv.io/VxX7Pa

• Retailers: Get 50% off your first order (up to £100) when you sign up via this link:

  https://fairewholesaleinc.sjv.io/qzdYjN

• Brands: Join Faire and start selling to more stockists:

  https://fairewholesaleinc.sjv.io/19AJYx

• Follow me on Instagram: https://www.instagram.com/smallbusinesscollaborative

• Learn more and work with me: https://www.smallbusinesscollaborative.co.uk

If you’ve ever wondered how to make wholesale work for your product business, this episode is for you.

In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy.

You’ll hear stories from makers, illustrators, and designers who have:

• Doubled or even quadrupled their stockists

• Built repeatable systems for pitching and follow-up

• Grown wholesale sales by up to 900%

• Gained confidence at trade shows and in buyer conversations

• Made wholesale the main part of their business

We’ll talk about what changed when they decided to give wholesale the attention it deserves, and why this shift is the key to building a more consistent, sustainable income from retail partnerships.

00:00 The real reason wholesale keeps getting pushed down your list

01:05 What Sales Growth Lab actually is and who it’s for

02:20 Kate from Factory Floor Jewels: from uncertainty to 50% wholesale growth

03:45 Deb from Tall Order: from Etsy-dependent to confident seller with 900% sales growth

05:10 Sarah from Little Black Cat: 20 to 300 stockists in under three years

07:00 Antje from Soloko: finding structure, clarity, and confidence in outreach

08:35 Kate from It’s Our Planet Too: finally giving wholesale the focus it deserves

09:45 Catherine, Elizabeth, and Charlotte: doubling, tripling, and finding consistency

11:10 What really makes Sales Growth Lab different

13:00 Final reflections and what happens when you give wholesale the attention it deserves

14:00 How to apply and take your wholesale growth seriously

Ready to give wholesale the attention it deserves?

Apply now for Sales Growth Lab or book a free discovery call to see if it’s the right fit for you.

Apply to Sales Growth Lab → https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Book a Free Discovery Call →

https://tidycal.com/smallbusinesscollaborative/sgl

If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you.

I am Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same cycle: chasing one marketing strategy after another without ever building consistent sales.

Here is the truth that no one talks about. None of those strategies will work until you can sell.

In this episode, I share:

• Why marketing strategies fall flat without sales skills

• How selling actually teaches you what buyers want

• The mindset shift that makes selling feel natural, not pushy

• The ripple effect of mastering sales on your content, emails, and website

• How Sales Growth Lab helps you build a repeatable wholesale system

Applications are open now.

Apply here: Sales Growth Lab

Watch the behind-the-scenes walkthrough video: Sales Growth Lab Walkthrough

Timestamps:

00:00 Introduction: Why Your Marketing Strategies Aren’t Working

00:13 Meet Therese: Your Guide to Wholesale Success

00:50 The Problem with Constant Learning and No Sales

01:51 The Importance of Learning How to Sell

03:14 Overcoming the Fear of Selling

03:52 The Benefits of Mastering Sales

04:27 Introducing Sales Growth Lab

04:48 Taking Action: The Key to Success

05:45 Sales Growth Lab: What You Will Learn

06:43 How to Apply and Join the Community

07:14 Conclusion: Take the Next Step