Let's Clear Up This Huge Misconception About Owned Media cover art

Let's Clear Up This Huge Misconception About Owned Media

Let's Clear Up This Huge Misconception About Owned Media

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Hockeystack has The Flow.

Lavender has LavenderLand.


We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception.


In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.