Leigh Feldman (beem Light Sauna CEO) on Scaling Franchises, Magnetic Marketing & Wellness Brands
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Leigh Feldman (beem Light Sauna CEO) on Scaling Franchises, Magnetic Marketing & Wellness Brands
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About this listen
In this episode of The Victory Show, Travis Cody sits down with Leigh Feldman, CEO of beem Light Sauna, to break down what it really takes to build, scale, and exit powerhouse brands in today’s competitive market. Leigh brings over 20 years of experience in marketing, branding, and franchising, having worked with global brands like Nike, Google, LEGO, Warner Bros., and Mazda, before leading massive franchise growth as CEO and Brand President of Bishop’s Cuts & Color, scaling it to over 200 locations and multiple successful exits. Now at the helm of beem Light Sauna, Leigh shares how the brand scaled rapidly across 40+ states, why wellness franchising is exploding, and how emerging modalities like infrared, red light, green light, and blue light therapy are reshaping the health industry. The conversation dives deep into leadership, exits, private equity, franchise operators, and the mindset required to scale beyond seven figures.