In the second episode of AMA’s "Legend's Journey — Lessons in Leadership", host Tony Chapman (2008 Inductee, Canada's Marketing Hall of Legends) interviews Joe Mimran (2015 Inductee, Canada's Marketing Hall of Legends).

In the first episode of "Legend's Journey — Lessons in Leadership", host Tony Chapman (2008 Inductee, Canada's Marketing Hall of Legends) interviews Arlene Dickinson (2014 Inductee, Canada's Marketing Hall of Legends) about the importance of finding your voice in business, mentorship and reinvention.

In this episode, Craig Lund interviews Kristi Knowles (CEO, Mother Raw).

About Kristi Knowles:

Kristi Knowles is the Chief Executive Officer of Mother Raw, a brand of delicious, organic, plant-based products with a mission to encourage everyone, everywhere to eat more plants! This mission anchors Kristi’s focus to lead the Mother Raw brand to success in Canada and the US. In 2020, she led a fundraise effort, securing $8.1M (CAN) and under her leadership the brand has grown from 300 retail listings in 2018, to 3500 listings across North America as of 2021, and from a line-up of 10 products to 25 products.

With more than 25 years of experience as a senior executive with S&P 500 companies including Unilever, Campbell’s and Molson Coors, Kristi is known for building brands, innovation, strategic acumen, and executional excellence. As CEO, defining the vision, building the team and culture, and designing the overall brand experience unites her years of business experience with her dedication to personal wellness and wellness-related initiatives. Beyond business, she is also an Advisory Board member with The Heart and Stroke Foundation and also with Plant-Based Foods of Canada.