From Seashells to Success: Jon Cerf on Scaling a Fitness Business | Legacy Unscripted

Join host Russ Katzman on this episode of Legacy Unscripted as he sits down with Jon Cerf, CEO and founder of Core Progression, to dive deep into his inspiring entrepreneurial journey. From selling seashells as a child to building a thriving fitness empire, Jon shares invaluable lessons on leadership, scaling a business, hiring the right team, and using real estate strategically.

If you’re an aspiring entrepreneur, fitness business owner, or someone looking to level up your leadership and problem-solving skills, this conversation is packed with actionable insights. Learn how Jon navigated the challenges of transitioning from personal trainer to CEO, the importance of continuous learning, and how to trade up problems for bigger opportunities.

Key Takeaways:
✅ How Jon started his entrepreneurial journey young
✅ Strategies for scaling a fitness business successfully
✅ Identifying and targeting the right market
✅ Hiring and building a high-performing team
✅ Lessons learned from mistakes
✅ The role of business education in leadership growth
✅ Using real estate as a business strategy
✅ The importance of continuous evolution for long-term success

Chapters:
00:00 – The Entrepreneurial Journey Begins
02:58 – Scaling a Fitness Business
06:43 – Identifying Target Markets
10:16 – Transitioning from Trainer to CEO
12:31 – Hiring and Team Dynamics
16:19 – Learning from Mistakes
20:05 – The Importance of Business Education
24:29 – Real Estate as a Business Strategy
30:14 – Trading Up Problems
33:07 – Lessons for the Future

Sound Bites:

“I was just choppy.”

“I grew up in Colorado.”

“It’s all work.”

Whether you’re looking to grow your business, sharpen your leadership skills, or learn from a successful entrepreneur’s journey, this episode of Legacy Unscripted is a must-watch.

Keywords: entrepreneurship, fitness business, scaling, leadership, real estate, personal training, business education, hiring, team dynamics, problem-solving

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: russ@progenycc.com

Listen to Legacy, Unscripted! on these podcast platforms:
Spotify: https://open.spotify.com/show/4BtM5In2Vge81k5ZDE9jxB
Apple Podcasts: https://podcasts.apple.com/us/podcast/legacy-unscripted/id1793597573
Amazon Podcasts: https://music.amazon.com/podcasts/7a64fd91-57d3-4218-b3a2-bc33e844df38/legacy-unscripted

#LegacyUnscripted #RussProgeny #LeadershipPodcast #LegacyBuilding #PersonalLegacy #LifePurpose #AuthenticLeadership #ImpactfulLiving #ValuesDriven #LegacyMakers #EntrepreneurJourney #FamilyBusinessLegacy #PurposeDrivenLife #TrueNorthLeadership #StorytellingForImpact #RealConversations #GenerationalImpact #IntentionalLiving #LeadWithPurpose
Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.

From college athlete to health tech founder, Miguel Johns shares his unfiltered entrepreneurial journey on Legacy Unscripted with host Russ Katzman. In this episode, Miguel breaks down how he transitioned out of sports, overcame limiting beliefs from his small-town upbringing, and built Moment, a health technology company focused on improving metabolic health through AI.

Miguel dives into the real challenges athletes face after sports, the identity shift that comes with it, and how persistence, discipline, and resilience can become powerful tools in entrepreneurship. He explains how his family’s history with diabetes inspired the creation of Milton AI, Moment’s flagship product, and why understanding customer needs must come before building technology.

This conversation explores the current AI landscape in healthcare, the importance of building proprietary data, and how startups can navigate adoption in a crowded market. Whether you’re an aspiring entrepreneur, former athlete, or someone interested in AI, health technology, and personal growth, this episode offers practical insights and motivation for your own journey.

🔥 Topics Covered:

* Athlete transition to entrepreneurship
* Overcoming limiting beliefs and identity challenges
* Startup lessons from failure and persistence
* AI in healthcare and metabolic health innovation
* Building real business value with technology
* Why athletes have an edge in business

⏱ Chapters:
00:00 From Athlete to Entrepreneur: A Journey of Transformation
06:07 Challenging Limiting Beliefs: Growing Beyond Small Town Mindsets
11:48 The Entrepreneurial Spirit: Signs from Childhood
18:00 Building Moment: The Drive Behind the Business
21:27 The Journey of Entrepreneurship
24:51 Lessons from King Fit's Closure
27:07 Transitioning from Service to Product
30:10 Navigating Technology Adoption
32:00 Finding a Niche in AI
39:03 Advice to Young Entrepreneurs

🎧 Listen, learn, and get inspired to build your own legacy.

👉 Subscribe for more conversations on entrepreneurship, startups, personal growth, and innovation.
👉 Like & comment your biggest takeaway from Miguel’s journey.

#Entrepreneurship #AthleteTransition #StartupJourney #HealthTech #AIinHealthcare #MetabolicHealth #LimitingBeliefs #BusinessStrategy #PersonalGrowth #Motivation #LegacyUnscripted

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: russ@progenycc.com

Listen to Legacy, Unscripted! on these podcast platforms:
Spotify: https://open.spotify.com/show/4BtM5In2Vge81k5ZDE9jxB
Apple Podcasts: https://podcasts.apple.com/us/podcast/legacy-unscripted/id1793597573
Amazon Podcasts: https://music.amazon.com/podcasts/7a64fd91-57d3-4218-b3a2-bc33e844df38/legacy-unscripted

#LegacyUnscripted #RussProgeny #LeadershipPodcast #LegacyBuilding #PersonalLegacy #LifePurpose #AuthenticLeadership #ImpactfulLiving #ValuesDriven #LegacyMakers #EntrepreneurJourney #FamilyBusinessLegacy #PurposeDrivenLife #TrueNorthLeadership #StorytellingForImpact #RealConversations #GenerationalImpact #IntentionalLiving #LeadWithPurpose
Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.

Inside the Business of College Hockey: NIL, Entrepreneurship & Building a Sports Media Brand | James Murray Interview

In this episode of Legacy Unscripted, host Russ Katzman sits down with James Murray — founder and CEO of Everything College Hockey (ECH) — for a deep dive into the fast-evolving world of college hockey, NIL opportunities, sports media, and the entrepreneurial grind behind building one of the fastest-growing brands in the sport.

James shares how his passion for college hockey turned into a thriving business, what the NIL era means for student-athletes, and how the transfer portal is reshaping loyalty, development, and team culture. He also gives an exclusive look at ECH’s upcoming mentorship and development app designed to support young players on and off the ice.

Whether you're a college hockey fan, student-athlete, entrepreneur, or someone fascinated by the future of sports business, this episode delivers powerful insights on content creation, brand building, and what it really takes to grow a company in the competitive world of sports media.

⏱️ Chapters

00:00 Introduction to College Hockey Passion
01:40 Building a Business Around College Hockey
04:20 Navigating the NIL Landscape
07:23 Impact of NIL on Locker Room Dynamics
10:15 The Transfer Portal's Influence on College Hockey
12:37 The Business Model of Everything College Hockey
15:08 Establishing Relationships with Schools
18:39 Future Aspirations and the Upcoming App
20:58 Building Connections Through Sports
23:02 The Business of Coaching and Mentorship
24:34 Challenges of Entrepreneurship
28:39 Learning from Mistakes
32:44 Creating a Team Culture
34:03 Future Aspirations and Partnerships
36:32 Reflections on the Journey

🔥 Sound Bites

"I wanted to always stay in the game."
"Let's find a way to get sponsors behind."
"It takes everyone to grow the game."

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: russ@progenycc.com

Listen to Legacy, Unscripted! on these podcast platforms:
Spotify: https://open.spotify.com/show/4BtM5In2Vge81k5ZDE9jxB
Apple Podcasts: https://podcasts.apple.com/us/podcast/legacy-unscripted/id1793597573
Amazon Podcasts: https://music.amazon.com/podcasts/7a64fd91-57d3-4218-b3a2-bc33e844df38/legacy-unscripted

#LegacyUnscripted #RussProgeny #LeadershipPodcast #LegacyBuilding #PersonalLegacy #LifePurpose #AuthenticLeadership #ImpactfulLiving #ValuesDriven #LegacyMakers #EntrepreneurJourney #FamilyBusinessLegacy #PurposeDrivenLife #TrueNorthLeadership #StorytellingForImpact #RealConversations #GenerationalImpact #IntentionalLiving #LeadWithPurpose
Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.