Learn how generative AI is revolutionizing content creation in marketing
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Learn how generative AI is revolutionizing content creation in marketing
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About this listen
Welcome to another episode of "Grow with Technology"! Today, we're diving headfirst into one of the biggest game-changers in the business world: Generative AI. Every major brand is racing to harness its incredible speed and scale—but with that comes serious hurdles around quality control, ethics, and maintaining a unique brand voice.
Join host Ben Bard and AI co-host Jessica Smith as they cut through the marketing buzz and unpack the real-life challenges brands face when integrating GenAI. From groundbreaking use cases at H&M, the Washington Post, and Coca-Cola, to thorny issues like data privacy, bias, and the shifting role of human creatives, you'll get a consultant's view on what it actually takes to succeed with AI-driven content.
If you've ever wondered how to balance automation with authenticity, or how companies navigate evolving regulations when the technology moves faster than the law, this episode is packed with expert insights, practical steps, and a thought-provoking look at the future. Get ready for a deep dive that goes way beyond the hype—let's explore what it really means to grow with technology!