In this episode, Chad and Charles Brower discuss the challenges CPA firms face in achieving growth, particularly the barriers created by traditional marketing practices and cultural mindsets. They emphasize the need for a modernized marketing approach that focuses on client needs and solutions, as well as the importance of creating a clear vision for growth. The conversation highlights the necessity of assessing current practices, addressing cultural obstacles, and adapting to new client expectations in a rapidly changing digital landscape.

Takeaways:

•Many CPA firms struggle with growth due to outdated marketing practices.

•Modernizing marketing approaches is essential for driving growth.

•Cultural mindsets can hinder firms from breaking the status quo.

•Random acts of marketing often yield poor results.

•A clear vision for marketing is crucial for success.

•Understanding client needs is key to effective marketing.

•The ideal client makes decisions before engaging with firms.

•Firms must adapt to new client expectations in a digital world.

•Creating an honest assessment of current practices is vital.

•Vision and strategy must align for effective growth planning.

Links

Charles Brower – CMO, Growth and Demand Generation Specialist

LinkedIn: https://www.linkedin.com/in/charlesdbrower

Accounting for Growth is the podcast for CPA firm leaders who know referrals aren’t enough. Hosted by Chad Person, founder of AccountingCMO and fractional CMO to high-growth accounting and advisory firms, each short episode features outside experts with fresh takes on how accounting firms can overcome inertia, unlock opportunity, and confidently scale.

In under 12 minutes, you’ll hear punchy, actionable conversations with marketers, data experts, technologists, and strategic advisors working at the edge of accounting innovation. Whether it's AI in sales, better positioning, or building a smarter pipeline, each guest brings a clear takeaway on how to drive meaningful, measurable growth.

Brought to you by AccountingCMO and powered by yorCMO, this podcast helps you rethink growth, without fluff or filler.

Ways to Tune In

•Amazon Music - https://music.amazon.com/es-co/podcasts/0dd0a29a-4f47-4480-b01b-6115ddccb42e/accounting-for-growth

•Spotify -https://open.spotify.com/episode/4uGxGsuJPMs2vgc7RThgWm?si=fQxYnDEiQtinP5co97EuZA

•Creator: https://creators.spotify.com/pod/profile/accounting-for-growth-pod

•Youtube: https://youtu.be/6L0kHViCnKU

•Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com