The conversation explores the importance of fostering a culture of continuous improvement within organizations, particularly in marketing. It emphasizes that growth should be viewed as an ongoing practice rather than a static goal, highlighting the role of leadership in driving this mindset.

Takeaways

•Firms that thrive treat growth as an ongoing practice.

•Continuous improvement is essential for all marketing organizations.

•Leadership plays a crucial role in fostering a growth mindset.

•Improvement should be seen as a cultural norm, not a one-time effort.

•Every organization has potential for enhancement.

•A culture of continuous improvement leads to sustained success.

•Non-marketing leaders can influence marketing growth positively.

•Growth strategies should be dynamic and adaptable.

•Encouraging feedback is vital for continuous improvement.

•A proactive approach to growth can differentiate successful firms.

Links

Charles Brower – CMO, Growth and Demand Generation Specialist

LinkedIn: https://www.linkedin.com/in/charlesdbrower

Accounting for Growth is the podcast for CPA firm leaders who know referrals aren’t enough. Hosted by Chad Person, founder of AccountingCMO and fractional CMO to high-growth accounting and advisory firms, each short episode features outside experts with fresh takes on how accounting firms can overcome inertia, unlock opportunity, and confidently scale.

In under 12 minutes, you’ll hear punchy, actionable conversations with marketers, data experts, technologists, and strategic advisors working at the edge of accounting innovation. Whether it's AI in sales, better positioning, or building a smarter pipeline, each guest brings a clear takeaway on how to drive meaningful, measurable growth.

Brought to you by AccountingCMO and powered by yorCMO, this podcast helps you rethink growth, without fluff or filler.

Ways to Tune In

•Amazon Music - https://music.amazon.com/es-co/podcasts/0dd0a29a-4f47-4480-b01b-6115ddccb42e/accounting-for-growth

•Spotify -https://open.spotify.com/episode/4uGxGsuJPMs2vgc7RThgWm?si=fQxYnDEiQtinP5co97EuZA

•Creator: https://creators.spotify.com/pod/profile/accounting-for-growth-pod

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com