In this episode, Chad and Charles discuss the critical elements of driving growth in professional services firms. They emphasize the importance of defining a clear vision for marketing success, establishing a robust go-to-market framework, and ensuring effective execution and measurement of marketing plans. The conversation highlights the need for alignment between marketing and sales, the role of technology in enhancing efficiency, and the significance of client feedback in shaping strategies.

Takeaways

•A growth goal is not a vision.

•Marketing vision requires leadership buy-in.

•Understanding current state is crucial for growth.

•Align marketing with business structure.

•Define segments for realistic growth planning.

•Sales and marketing must be aligned.

•Client feedback is essential for go-to-market success.

•Execution is key to achieving marketing goals.

•Leverage technology for efficiency in marketing.

•Regularly measure and adjust marketing strategies.

Links

Charles Brower – CMO, Growth and Demand Generation Specialist

LinkedIn: https://www.linkedin.com/in/charlesdbrower

Accounting for Growth is the podcast for CPA firm leaders who know referrals aren’t enough. Hosted by Chad Person, founder of AccountingCMO and fractional CMO to high-growth accounting and advisory firms, each short episode features outside experts with fresh takes on how accounting firms can overcome inertia, unlock opportunity, and confidently scale.

In under 12 minutes, you’ll hear punchy, actionable conversations with marketers, data experts, technologists, and strategic advisors working at the edge of accounting innovation. Whether it's AI in sales, better positioning, or building a smarter pipeline, each guest brings a clear takeaway on how to drive meaningful, measurable growth.

Brought to you by AccountingCMO and powered by yorCMO, this podcast helps you rethink growth, without fluff or filler.

Ways to Tune In

•Amazon Music - https://music.amazon.com/es-co/podcasts/0dd0a29a-4f47-4480-b01b-6115ddccb42e/accounting-for-growth

•Spotify -https://open.spotify.com/episode/4uGxGsuJPMs2vgc7RThgWm?si=fQxYnDEiQtinP5co97EuZA

Youtube: https://youtu.be/-E-24oJcKPk

•Creator: https://creators.spotify.com/pod/profile/accounting-for-growth-pod

•Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com