Leading Through Hypergrowth to Reinvention | Crofter Market with Bobby Clayson cover art

Leading Through Hypergrowth to Reinvention | Crofter Market with Bobby Clayson

Leading Through Hypergrowth to Reinvention | Crofter Market with Bobby Clayson

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 This week, Cheri and Jason sit down with entrepreneur and early TaxBit co-founder Bobby Clayson to explore what it takes to build, pivot, and rebuild in rapidly changing industries. From helping launch a billion-dollar fintech startup during the early days of cryptocurrency compliance to founding Crofter Market—a platform connecting consumers directly with local farmers—Bobby shares how solving real problems and staying adaptable has shaped his journey.

The conversation moves beyond startup milestones into the realities of leadership, growth, and starting again with purpose. Bobby reflects on lessons learned at TaxBit, the humility required to pivot, and why he turned his focus toward strengthening local food supply chains. It's a candid look at execution, resilience, and building companies that create meaningful impact for customers, communities, and teams.

What You’ll Learn:
  • Why solving a clear, real-world problem creates a stronger foundation than starting with a product idea
  • Lessons from scaling a fast-growing startup inside Utah’s collaborative tech ecosystem
  • How cross-functional respect (across engineering, tax, product, and operations) strengthens founding teams
  • Why culture, humility, and self-awareness matter for long-term leadership growth
  • What it means to pivot strategically while maintain forward movement with focus and intention
  • How mentors, advisors, and community networks accelerate learning and decision-making
  • Why building trust, both internally and externally, drives sustainable growth
  • How purpose-driven execution guides founders across multiple ventures and industries

Connect with Bobby Clayson:
  • Bobby Clayson on LinkedIn: https://www.linkedin.com/in/bobbyclayson
Connect with Crofter Market:
  • Crofter Market on Instagram: https://www.instagram.com/croftermarket/
  • Crofter Market Website: https://crofter.com/
  • Crofter Market on LinkedIn: https://www.linkedin.com/company/crofter-market


Want to Connect?
Cheri@MWCN.org
zachary.reed@pwc.com
Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”

Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN President and Managing Director, Protiviti
Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team
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