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Nonprofit storytellers are tasked with sharing stories that move people to act, yet we also carry the responsibility of protecting the dignity and agency of those whose stories we tell. And when we are working on the outside of an organization, as contractors or consultants, the power to ensure ethical and trauma-informed practices can feel limited.

So, how do we uphold care and consent when we are not the final decision makers?

In this episode, we are joined by Kristi Scott, an email marketing consultant who helps small nonprofits transform email campaigns from ineffective to impactful. Rooted in community-centric fundraising and a commitment to equity, Kristi shares how to write emails that are strategic, relational, and rooted in respect, not exploitation, guilt, or false urgency.

We talk about leading by example, planting seeds for organizational change, and building systems that protect story owners long after the first publication.

About Kristi Scott

Kristi Scott is an email marketing and fundraising consultant who works with small nonprofits to transform email campaigns from ineffective to impactful. She has been in the nonprofit sector for more than 15 years in programs, fundraising, and marketing. Her consulting work is rooted in community-centric fundraising, and she is professionally and personally committed to Black liberation and equity for all. Kristi holds an MBA in Marketing with honors and has worked in small businesses, startups, and corporate sales. She was born and raised in the Los Angeles area, the traditional lands of the Tongva (Gabrieleno) peoples.

Connect with Kristi Scott

Fundraising Email Fix | Website | LinkedIn

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

Connect with Maria

Speaking & Training | LinkedIn | Email