Episode to watch by the fireplace on this Christmas Eve, we had the pleasure of welcoming Tximista Lizarazu, founder of Fraîche and Director of B2B Business Development at CookUnity.

👉 Entrepreneurship is about survival
Covid, banking crises, cash constraints… but also major wins and a unique market positioning have paved the way of Fraîche and his founders. The key? Resilience, strong product conviction, and the ability to operate under uncertainty.

👉 The return to the office is a game changer
Hybrid work has deeply reshaped the food at work market. Companies are now looking for solutions that are flexible, scalable, and attractive enough to bring employees back to the office. We navigate with Tximista how Fraîche by Cook Unity is now closing this gap.

👉 From local to national scale – Acquisition of Fraîche by Cook Unity
The strategic partnership with Cook Unity enabled Fraîche to change scale: nationwide coverage, industrial strength, logistics capabilities, and a broader offering — all while preserving its entrepreneurial DNA.

👉 M&A and integration: people come first
Beyond synergies, we discuss this critical journey with Tximista and what makes the success of an acquisition. Tximista elaborates on the importance of culture, transparency, and the ability to integrate teams without breaking momentum.

👉 The founder’s role evolves
As per our traditional thread, we end this interview exploring Txim’s career and his perception of entrepreneurship, while sharing some of the most memorable anecdotes.

🎧 A candid conversation about entrepreneurship, growth, mistakes… and the real-world impact of building products people use every day.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

About this Episode #2:

The wealth management industry is on the verge of an unprecedented wealth transfer from the Baby Boomer generation, coupled with a rapid shift in client expectations and behaviors. What are the key challenges market players must understand to stay ahead?

The emergence of new affluent client profiles is reshaping the traditional private banking delivery model. This evolution may push players (RIAs, wirehouses, broker-dealers) toward strategic moves including M&A and partnerships. Should this be seen as a threat or an opportunity? How should market participants adapt their models to remain competitive? Technology is also driving democratization and cost-efficient services through robo-advisors, enabling broader market access with lower investable assets. Could the integration of GenAI become a turning point for the industry?

In a market dominated by the “Magnificent Seven,” how can asset managers outperform ETFs? How should firms approach new asset classes such as digital assets while managing client risk exposure and preserving long-term investment strategies?

Finally, what are the critical challenges involved in transforming the operating model while balancing regulatory requirements, cyber risks, personalization, digital services, and delivery efficiency?

Discover insights from Xavier Volatier, who has been operating in the US since 2017, as he shares perspectives on sector transformations, client coverage challenges, and what truly differentiates leading wealth managers.

About Audactus:

Audactus is a strategy and transformation consulting firm supporting organizations navigating strategic initiatives in an uncertain and constantly evolving environment. Our seasoned team continuously explores market developments and expansion opportunities, providing grounded recommendations to adapt business models and capabilities that maximize competitive advantages. We distinguish ourselves as a partner committed to supporting the entire business lifecycle—from exploration through to implementation of value creation strategies—while navigating operational complexities and resource constraints to ensure successful outcomes. Audactus delivers a unique combination of seasoned expertise and operating partners who provide actionable, holistic frameworks underpinned by hands-on case studies.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

About this Episode #1:

The American CIB market reveals fascinating dynamics and marked cultural differences with Europe. What are the specific expectations of US clients? How can international banks position themselves effectively?

The rise of non-bank financial institutions is reshaping the financing value chain. Should this be seen as a threat or an opportunity? How must traditional banks adapt their model to remain competitive?

Beyond products and technology, what is the essence of investment banking? Faced with a multitude of players and increasingly complex client needs, what organizational model should be favored to create sustainable value?

Discover insights from Stephane Publie who has operated on both continents, sharing perspectives on sector transformations, client coverage challenges, and what truly makes the difference in banking relationships.

About Audactus:

Audactus is a strategy and transformation consulting firm supporting organizations navigating strategic initiatives in an uncertain and constantly evolving environment. Our seasoned team continuously explores market developments and expansion opportunities, providing grounded recommendations to adapt business models and capabilities that maximize competitive advantages. We distinguish ourselves as a partner committed to supporting the entire business lifecycle—from exploration through to implementation of value creation strategies—while navigating operational complexities and resource constraints to ensure successful outcomes. Audactus delivers a unique combination of seasoned expertise and operating partners who provide actionable, holistic frameworks underpinned by hands-on case studies.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.