In this episode of The Outlier Podcast, host Anurag Mukherjee sits down with Stephen Zich, Chief Marketing Officer of Capital Credit Union, based in Green Bay, Wisconsin. With more than two decades of leadership across telecom, retail, and financial services, Stephen shares how his marketing journey evolved into leading brand transformation at one of Wisconsin’s top credit unions.Together, they explore how Capital Credit Union is redefining brand storytelling, inspiring financial well-being through access, care, and collaboration. Stephen discusses how his team has evolved the credit union’s identity to create deeper emotional connections with members while staying rooted in the credit union philosophy of “people helping people.”The conversation dives deeper into how data and AI are reshaping marketing in the credit union movement, how to stay forward-thinking in a transforming digital landscape, and why adaptability is key to engaging modern members. Stephen also reflects on one life-changing decision that shaped his career path and leadership philosophy.Tune in for a compelling discussion on innovation, leadership, and the evolving intersection of data, emotion, and marketing in financial services.#TheOutlierPodcast #StephenZich #CreditUnionMarketing #CMOInsights #CapitalCreditUnion #FinancialInnovation #AIinMarketing #CommunityFinance #BrandEvolution #LeadershipJourneys