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Leaders Of The West

Leaders Of The West

By: Jessie Jarvis
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 Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest2023 Career Success Economics Leadership Management & Leadership
Episodes
  • 112. Ty deCordova on Reinventing Livestock Marketing with Live Ag

    112. Ty deCordova on Reinventing Livestock Marketing with Live Ag
    Jul 15 2025
    Today I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith. In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future. Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss. Be sure to subscribe/follow the show so you never miss an episode! Resources & Links: Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Ty: Follow Live Ag on Instagram @live.ag.auctions Follow Live Ag on Facebook @liveag Visit the Live Ag website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • 111. Dignity in the Details: How We Show Up Matters

    111. Dignity in the Details: How We Show Up Matters
    Jul 8 2025
    This week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes. I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first. Resources & Links: ⁠Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
  • 110. How to Be Passionately Obsessed with Click Thompson

    110. How to Be Passionately Obsessed with Click Thompson
    Jul 1 2025
    Today I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling. Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started. In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything. Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart. Resources & Links: The Creative Act: A Way of Being by Rick Rubin Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Click: Follow on Instagram @clickthompson Follow on Facebook @clickt Visit his website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins

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