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Leaders & Legacies

Leaders & Legacies

By: Craig Andrews
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About this listen

The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.Copyright 2025 Craig Andrews Career Success Economics Leadership Management & Leadership
Episodes
  • 244 - Reclaiming the American Dream Through Smarter Health Benefits with Chris Mathew.mp3
    Dec 11 2025

    Chris Mathew, Chief Growth Officer at Well-Genie, joins Craig Andrews to reveal how his father’s tragic and avoidable death shaped his mission to transform American healthcare. With deep family roots in Kerala and a legacy of firstborn leadership, Chris channels that sense of duty into helping employers radically cut costs while increasing wellness benefits for their teams.

    Chris doesn’t just talk cost savings—he proves it. Well-Genie offers unlimited $0 generics, discounted brand-name drugs, and wellness programs that bypass traditional insurance models. The results? Employers cut healthcare spend by up to 50% while improving retention with life-enhancing benefits like childcare and college scholarships.

    His leadership is rooted in advocacy. Chris believes employees need champions in a system that prioritizes paperwork over people. By creating real alternatives to the broken status quo, he's helping businesses escape the trap of year-over-year rate hikes—and he's inviting others to do the same.

    Want to learn more about Chris Mathew’s work? Check out their website at https://www.well-genie.com.

    Connect with Chris Mathew on LinkedIn at https://www.linkedin.com/in/chrismathew/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    37 mins
  • 243 - From Purple Branding to Powerful Follow-Up: Ely Delaney’s Playbook
    Dec 4 2025

    Ely Delaney doesn’t just teach follow-up marketing—he lives it. On this episode of Leaders & Legacies, Ely shares how authenticity and consistency transformed his business and leadership style. From his signature purple branding to a three-year evergreen email campaign, Ely leans into what makes him different—and encourages others to do the same.

    He and host Craig Andrews explore the leadership lesson behind showing up as your full self, even when it’s unconventional. Ely discusses how revealing his personal quirks, like his Renaissance fair obsession and dog love, helped him build stronger business relationships. The real leadership win? Ely’s ability to systematize authentic communication that continues building trust—even when he’s offline.

    Ely explains how his “Ultimate Follow-Up” system boosts engagement not with gimmicks, but with real conversation. His emails feel personal because they are. The result: higher open rates, stronger replies, and deeper relationships.

    Want to learn more about Ely Delaney's work? Check out his website at https://ElyDelaney.com.

    Connect with Ely Delaney on LinkedIn at https://www.linkedin.com/in/elydelaney/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/

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    38 mins
  • 242 - Leadership Born in the ICU - Kimberly Carleson’s Mission to Fix Health Care Billing
    Dec 2 2025

    Kimberly Carleson didn’t set out to become a leader in health care reform. Life forced her into it.

    When her husband was diagnosed with stage four metastatic bladder cancer, Kimberly found herself navigating a health care system built for confusion, not care. Pregnant and raising a young daughter, she refused to accept the death sentence doctors gave her husband. Her advocacy, persistence, and leadership saved his life—and revealed a deeper calling.

    That experience became the foundation for U.S. Beacon, the company she founded to fight bloated medical billing and protect employers from skyrocketing health costs. Kimberly’s team reviews claims for self-funded plans, finding and eliminating ineligible charges—often cutting 20–40% from monthly claims. Her work restores fairness and trust in a system where both are in short supply.

    Her leadership isn’t just professional. It’s deeply personal. Kimberly speaks with clarity, strength, and purpose—because she’s lived what most only fear.

    Want to learn more about Kimberly Carleson’s work? Check out their website at https://www-us-beacon.com.

    Connect with Kimberly Carleson on LinkedIn at https://linkedin.com/in/kimberlycarleson.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    29 mins
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