Lead With Value — Win the Most Competitive Market
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Lead With Value — Win the Most Competitive Market
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About this listen
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.
Timestamps
00:00:00 Introduction and Welcome
00:02:11 Persistence Pays Off
00:05:28 Learning Through Experience
00:13:11 Building a Personal Brand
00:15:06 Transition to Luxury Rentals
00:23:55 Becoming a Developer's Agent
00:36:27 Understanding Client Needs
00:37:15 Navigating Legal Changes for Developers
00:38:12 Cold Calling and Market Pulse
00:40:22 Building Long-Term Relationships
00:47:20 The Importance of Mutual Benefit
01:04:50 Rapid Fire Round
01:09:25 Creating Authentic Confidence