LeBron's Hennessy Hoax: Lakers Star Faces Lawsuit and Injury Woes
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About this listen
LeBron James made headlines this week with a social media stunt that sent shockwaves through the basketball world and emptied some fans' wallets. On Monday October sixth, the Lakers star posted a cryptic Instagram video teasing what he called the second decision, referencing his infamous 2010 televised special where he announced he was taking his talents to South Beach. The video showed him walking toward a chair in the same outfit he wore fifteen years ago, promising the decision of all decisions would drop on October seventh.
The basketball world went into overdrive. ESPN reported ticket prices for the Lakers final regular season game in April soared on secondary markets as fans scrambled to secure seats for what many assumed would be a retirement tour. StubHub saw a twenty times jump in Lakers ticket sales practically overnight. The speculation seemed reasonable given that James turns forty one in December and is entering his twenty third season in the NBA, breaking Vince Carter's record for the longest career in league history.
But when October seventh arrived, the big reveal turned out to be nothing more than an advertisement for Hennessy cognac. The announcement featured James saying he was taking his talents to Hennessy VSOP, promoting a limited edition orange bottle with his name and signature crowning gesture. The brand released the ad ninety minutes early because James training schedule changed that day.
The backlash was swift. Lakers fan Andrew Garcia filed a lawsuit against James claiming fraud, deception and misrepresentation after spending over eight hundred dollars on tickets based on the retirement speculation. Garcia is demanding eight hundred sixty five dollars and sixty six cents back for two tickets he purchased.
Meanwhile, James is dealing with actual basketball concerns. The Lakers announced Thursday that he will miss three to four weeks due to sciatica on his right side, marking the first time in his twenty three year career that he will miss a season opener. ESPN reports the nerve irritation in his glute has kept him out of training camp and preseason games, and he will definitely miss the October twenty first season opener against the Golden State Warriors.
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