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Lay of the Brand

Lay of the Brand

By: Merritt Group
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Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.© 2025 Merritt Group Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The secrets of cyber influencer marketing - Part 1
    Jul 23 2025

    Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.

    It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR:

    * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice
    * Robin Campbell-Burt, the CEO of Merritt Group’s global PR agency partner, Code Red Communications
    * John Hammond, Principal Security Researcher at Huntress, and Content Creator & Founder of Just Hacking Training — and also one of the top influencers in cybersecurity

    Check out our show notes page at www.LayoftheBrand.com to download the Merritt Group/Code Red survey report.

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    30 mins
  • Navigating the fractured customer journey w/Pat Barrett, Unison
    Jun 17 2025

    Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel?

    That's why we're talking with Unison's Pat Barrett to unpack the messy reality of the modern buyer journey and uncover how you can navigate the new, fractured customer journey.

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    23 mins
  • B2G success in a DOGE environment with guest Brian Chidester
    Mar 25 2025

    In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation highlights the urgent need for strategic marketing, proactive positioning, and meaningful engagement to ensure that GovCons remain essential partners in an evolving landscape.

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    30 mins

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