What happens when you mix neuroscience, law, and a dinner table conversation? You get Aaron Emerson’s journey from medical research to revolutionizing hospital care. In this episode of The Grit to Growth Podcast, host Levi Te Slaa sits down with Aaron, CEO of SEGA Innovations, to uncover how he's turning pain points in hospitals into life-saving innovations.

From discussing his pivot from academia to entrepreneurship, to explaining how SEGA’s groundbreaking air-lateral transfer devices are reducing patient and staff injuries, Aaron shares a behind-the-scenes look at medical product innovation. You’ll hear how SEGA balances accessibility, affordability, and cutting-edge tech to meet real hospital needs — all while staying rooted in Sioux Falls.

Whether you’re a healthcare professional, aspiring entrepreneur, or someone interested in innovation, this episode delivers insights on turning practical problems into powerful business opportunities.

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